10 New Makeup Must-Haves We're Borderline Obsessed With 

Nothing gets us more excited than new makeup launches. No matter how crowded the cosmetics bag, the top shelf, and the vanity drawer is, there’s always room for one more product. Plus, investing in a new makeup product is basically the best form of self-care, right? Right. 

And let’s be real: fall is one of the best seasons for beauty! Cooler temps call for vampy lips, fierce eyes, and a kit stacked with do-it-all palettes, light as air mascaras, and glosses that smell like pumpkin spice. Here are 10 of our fave just launched essentials you’re going to want to *add to cart* ASAP. 

1. For Glam On-The-Go: Beauty Gems Face Palette, $8

Source: Beauty Gems 

Everything you need for sculpted, contoured, gleaming features, in a tiny portable palette. The set includes two blushes, two bronzers, and two highlighters and you can’t beat the price. #SoPretty

2. For a Flawless Wing: Rare Beauty by Selena Gomez Perfect Strokes Matte Liquid Liner, $19

Source: Rare Beauty 

To achieve Selena’s signature cat-eye liner look, all you need is the matte liquid liner she created – it’s literally foolproof. Simply shake the pen to activate the (waterproof) color pigments, then sweep the pointed tip – that has over 1,000 vegan bristles – along the lash line in thick (or super thin) lines. 

3. For Filtered Skin: Huda Beauty #FauxFilter Skin Finish Foundation Stick, $39

Fragrance-free, vegan, and waterproof, our 10-hour–wear foundation stick gives you an Insta-ready, faux filtered face. Apply with a few light swipes for minimal coverage, or add more layers as you go, for full coverage that resists sweat, humidity, and haters lurking your ‘gram. Literally, the most natural, flawless-looking skin!

4. For A Major Glow: Natasha Denona Holiday Collection, $25-100

Source: Natasha Denona 

Regardless if you’ve been naughty or nice this year, you’re going to want to add Natasha Denona’s holiday collection to your wish list. The makeup artist’s party-worthy palettes, nude lipsticks, and multi-dimensional champagne highlighter have everything you need to create one festive AF look. 

5. For a Juicy Pout: Buxom Full-On Fall Lip Gloss Collection, $21

We’re crushing hard on Buxom’s sparkling rose, shimmery golden beige, and creamy nude glosses that not only smell like fall (think spiked apple cider and pumpkin spice latte scents) but are injected with tingling, plumping ingredients and leave a lovely lacquered finish.   

6. For Fierce AF Eyeshadow: Makeup By Mario Master Metallics Eyeshadow Palette, $48

Source: Makeup by Mario

It’s like we died and went to makeup palette heaven with this pigmented Master Metallics collection by Kim K’s glam guru Mario Dedivanovic. Filled with 12 luxe shades ranging from blues and greens to all of the pinks, the shadows can be applied dry or wet and for anyone who prefers a more muted look, he has a Master Mattes collection of everyday neutrals.  

8. For Long, Whispy Lashes: L’Oréal Air Volume Mega Mascara, $14

Source: L’Oréal

The secret to this weightless mascara formula is that it’s air-whipped to create more volume with every stroke. Consider it a blow out, for your lashes. The large cushion bristle brush coats like a pro and the three essentials colors (in Black, Black Brown, and Blackest Black) promise flake-resistant eyes. 

8. For Kissable Lips: Huda Beauty Kiss Gift Set, $19

9. For Naturally, Full Brows: Benefit Brow Micofilling Pen, $25

Source: Benefit

Skip the pricey microblading appointment because this transformative pen gives you fluffy, full-on brows in a flick! Simply turn the pen sideways and angle it down toward your temple, then flick away for flawless arches. 

10. For Oily Skin: NARS Soft Matte Complete Foundation, $40

With summer behind us, the days of barely-there tinted moisturizers are slowly morphing into medium-to-full fall coverage, which is where NARS’ transfer-proof foundation comes in. It won’t budge for 16 hours, is offered in 34 complexion-enhancing tones, and contains Micro-Algae and bio hyaluronic acid to absorb excess sebum. 

For more bomb product recommendations, check out 10 makeup products that deliver a glow up. every. single. time. 

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. We never take payment to review products, however, some brands allow affiliate links, so we may earn a commission if you purchase a product by clicking on one of our links.