5 Body Care Brands Empowering EVERYONE On Social Media
It’s safe to say that we’re prioritizing self-love and body acceptance this year. Thankfully, beauty brands are on the same page as us, allowing inclusive beauty to take center stage on their social platforms. In Lizzo’s words: “It’s about damn time!” That’s why these five trailblazing body care brands have a permanent place on our shelves: cutting-edge formulas, purpose-driven tools, AND stunning imagery that represents the true beauty that is all around us. After all, who can resist a brand that practices what they preach?
1. KETISH: “Products to pamper your most precious parts”
View this post on Instagram
The social mood board: The ABCs of feminine wellness, sexual health, and self-care.
The mission: Challenging cultural norms surrounding sexual health and feminine wellness to empower women worldwide…
View this post on Instagram
The brand story: Having grown up in a strict Muslim household, Founder Emaan Abass navigated the world of sexual health alone. When she discovered she had cervical cancer, feminine wellness became her #1 priority. She looked high and low for personal care products but couldn’t find any that made her feel heard, seen, or valued, and definitely not luxe products she’d love to display on her vanity. Taking matters into her own hands, she created KETISH to infuse luxury into feminine wellness with opulent offerings that help EVERYONE feel safe and worthy in the feminine health realm.
Must-buy: KETISH The Potion – Soothing Oil, $32.
2. OUI The People: “Bodycare for the good of The People“
View this post on Instagram
The social mood board: Real skin, real bodies; that includes body hair and pigmentation (yay!)
The mission: Creating effective skincare formulas for every(body).
View this post on Instagram
The brand story: Like many shavers, SHE-E-O Karen Young was all too familiar with razor burns and ingrown hairs. Instead of hunting for a quick solution, she designed a stainless steel razor that got the job done sans irritation. Everyone (naturally) became obsessed, and her collection doubled with bottles for every step of your shower routine, from exfoliation to hydration. Ditching limiting “flawless” and “anti-aging” marketing labels, she’s determined to fight #AgainstTheGrain, and it shows.
Must-buy: OUI The People Shave Starter Set, $139 – gotta be quick to shop because it sells out FAST.
3. Soft Services: “The body skin experts”
View this post on Instagram
The social mood board: Snaps of natural and *normal* hair on real, bare skin.
The mission: To create result-driven products for people looking for body care solutions.
View this post on Instagram
The brand story: Two Glossier alumni, Annie Kreighbaum and Rebecca Zhou, noticed that the beauty space lacked bacne-focused formulas. Like total legends, they created their own concoction and didn’t stop there. Currently, they offer targeted science-backed solutions for everything, from keratosis pilaris to crepey skin, that are also good for the planet. See why they’re the body skin experts?
Must-buy: Soft Services Clearing Clay, $28.
Posts You'll Love:
4. Topicals: “Skincare for flare-ups”
View this post on Instagram
The social mood board: A Y2K-themed skincare party aimed to soothe, celebrate, and empower.
The mission: Redefining “good skin” with science-powered blends and mental health advocacy.
View this post on Instagram
The brand story: Born during lockdown, Topicals may have just joined the beauty table, but they’ve already secured a spot among the greats. That’s because they skip the B.S. and openly discuss how social media and the idea of “perfect skin” can affect your mental health. Their primary focus is soothing inflammatory skin concerns; however, more recently, they entered into the body care category, which we absolutely luuurve.
Must-buy: Topicals High Roller Ingrown Hair Tonic with AHA and BHA, $26.
5. Billie: “Where you do you”
View this post on Instagram
The social mood board: Fuzzy pits, body-positive energy, and hilarious memes.
The mission: Creating feel-good body products without feel-bad body pressures.
View this post on Instagram
The brand story: Billie isn’t okay with double standards, especially concerning body hair. They hated how women a) overpaid for razors designed for men and b) were shamed for having body hair in the first place. Uh, hello, it’s natural?! That’s when they flipped the script with a razor made BY women alongside top-quality washes, wax kits, and lotions. When all’s done and dusted, they give YOU the power to decide between a close shave, a proudly fuzzy trail, or completely au-naturel. They’ll back you up either way.
Must-buy: Billie Razor Starter Kit, $10.
Any other brands making you feel fuzzy with love on social media? Let us know in the comments!
Leave a comment