6 New Beauty Launches You Need To Know About

We’re living in an age of skincare where a new beauty product is launched basically every other second. When a product is able to stand out in this saturated market – either because it’s from an already cult-favorite brand, because it’s a brand doing something completely different, or because it’s a product filling a gap – you just know it’s gonna be good. Those are the exact types of beauty products we’re showcasing below.

Maybelline New York The Falsies Lash Lift Mascara

Hourglass-shaped mascaras are having a real moment right now, and wallet-friendly makeup brand Maybelline has gotten in on the action. The brand – which is basically synonymous with high-quality, low-spend mascara – recently debuted The Falsies Lash Lift Mascara, $10.50, and it’s a real winner. The double-curved brush helps lift lashes while separating, and the formula is infused with fibers to create dramatic volume and length. The result is legit akin to wearing falsies.

NYX Cosmetics Shout Loud Satin Lipstick

You can have your colorful pout and a fat wallet, too, thanks to NYX’s new Shout Loud Satin Lipstick, $8.50. This super saturated collection boasts 24 unique hues ranging from a true red (“The Best”) to a pretty bright purple-pink (“Emotion”) to a wicked blue-gray (“Exclusive”). You’ve also got your pick of subtle hues, too. Our favorites are Chic (a pale rosy pink that might just be a near dupe for Charlotte Tilbury’s Pillowtalk) and Day Club (a gorg vibrant coral). Each lipstick delivers a satin finish and four hours of moisturization thanks to the inclusion of yummy mango and shea butter.

Huda Beauty Wishful Yo Glow Enzyme Scrub

We’re admittedly partial, but the buzz surrounding the new WISHFUL skincare brand (and the pileup of positive reviews) is proof that Huda Beauty can serve both makeup and skincare. Yo Glow Enzyme Scrub, $39 – the first in this cruelty-free line – is a gentle but powerful exfoliating scrub that’s basically a tropical dream for your skin. It’s formulated with pineapple and papaya enzymes to slough off dead skin cells and leave skin bright and luminous, and AHAs and BHAs double down for even more clarity and brilliance (read more about Yo Glow Enzyme Scrub here). And a quick side note about the WISHFUL line: not a single skin image is edited, just real results on real skin!

Urban Decay All Nighter Face Primer

We all pray at the altar of the Urban Decay Eyeshadow Primer Potion gods, and the brand just did us all a solid favor by creating an all-over face primer. The All Nighter Face Primer, $36, will ensure your favorite foundation stays put for an impressive eight hours. It also creates a smooth canvas underneath that minimizes fine lines, reduces pore size, and can help prevent dreaded makeup creasing and melting. It’s a sheer and lightweight formula that doesn’t sit heavy on your skin and can even be paired with a bb cream or tinted moisturizer if you prefer.

Pixi Retinol Tonic

Pixi’s much-heralded Glow Tonic, $29, consistently tops beauty editor, influencer, and skincare guru lists because, well, it’s amazing. The budget-friendly brand just launched another version of the beloved tonic, this time with a retinol twist. The Pixi Retinol Tonic, $15, is a great introduction to retinol products or an excellent supplement to die-hard fans. It’s formulated with a time-release retinol, which means that small amounts are released into the skin over time to improve the ingredient’s efficacy and reduce potential irritation. It’s also loaded up with skin-bolstering peptides, and balancing jasmine flower.

Bite Beauty Changemaker Supercharged Micellar Foundation

Science and beauty have collided in Bite Beauty’s brand new, much-hyped Changemaker Supercharged Micellar Foundation, $39.50. This long-wear foundation utilizes micellar technology that essentially mimics skin texture. The result is high coverage but with a very natural, “my face but better” finish. It’s also formulated with antioxidant-rich maqui berry to nourish skin and ward off free radicals. We also love that the foundation has been made available in 32 shades, and that they have a shade-finder guide to make sure you find the perfect match.

Did you have any favorite products launch within the last couple months that we missed? Share them in the comment section below! We’d also love to hear about any products you’re excited to try from our roundup here or otherwise.