This Contour Wand Proves That Lip Contouring Never Left The Chat



When we talked about TikTok’s lip faves last week, one product caught us off-guard – BBxElsa’s Lip Contour Wand, $34. With super cute packaging and a stellar formula, it’s single-handedly bringing lip contouring back into the spotlight. Although, TikTokers insist it’s unlike any lip product you’ve tried. Creating the illusion of a plumper pout in seconds, here’s why it has TikTokers (and now, us) in a chokehold. 

TikTok’s Viral Lip Contour Wand: BBxElsa Lip Contour Wand, $34

Beaubble-Lip-Contour-Wand-fSource: Beaubble x Elsa

What it is: A vegan contour wand that delivers fuller-looking lips with a liquid formula that comes through a sponge applicator for easy application and easier blending. It’s available in two sell-out shades (light-medium and medium-deep).  

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The hype: Part of its fame status is because Beaubble collabed with the gorgeous Elsa Hosk to create it. The rest goes to the 275,000 praise reports on TikTok, where people claim it’s like “Lip injections in a tube.” Sheeeeesh! 

How it works: This isn’t your standard lip liner! While lip liners shape and define your lips, this contour wand adds a shadow-like effect to make your pout appear plumper. That’s why it should be the first step of your lip routine, followed by your fave lip liner and gloss.

@highonlifestylee Replying to @diannemarieberroya this is what the medium dark lip contour wand looks like! I think I prefer how subtle the light medium is. #lipcontour #lipcontourwand #elsahosk #lipcontourtutorial #lipplumper ♬ Tubarão Te Amo – DJ LK da Escócia & Tchakabum & Mc Ryan SP

How to use it: Twist the bottom until the product reaches the sponge-tip applicator. Use a light hand to run the sponge around your lip – try not to stray too far from your natural lip line. Gently pat in with your fingertips or a makeup sponge, top off with some balm, lipstick, or a plumping gloss like our Silk Balm Spicy, $25, and prepare for endless compliments. 

What we liked: Unlike regular lip liners in different colors, this contour wand is limited to two contouring hues. They add a shadow-like effect to your pout, making your lips appear 10x fuller in seconds with minimal effort. Plus, it blends like a freakin’ dream. 

@iconicbeautybyjess Love a soft contour and lip oil combo💛 @beaubble #lipoil #lipcontour #nycmua #makeuptryon #fyp ♬ Shirt – SZA

The sheer liquid formula practically melts into your skin, blending faster (and lasting longer) than most lip liners. Buildable for a customizable plump, it enhances your lips sans injections for a natural-but-voluptuous pout effect by adding a shadow-like finish.

@beaubble A full face of contour using one product? Say less! Using BBxElsa Lip Contour Wand in Medium-Deep 🤍 #facecontouring #makeuphacks ♬ The Adults Are Talking – The Strokes

Who says you have to stop at your lips? Tinier than most contour wands, she gives YOU complete control and perfect precision, making it easier to contour areas like your nose and jawline. This is your sign to start lip contouring #lipcontour #lipcontourchallenge #lipcontouring #lipcontourtutorial #GenshinImpact34 #lipcontourwand #lipcontourkit #poutylips #plumplipschallenge #plumplips #lipfillereffect #lipfillercheck #makeuptips #makeuphacks #beautytips #beaubble #beaubblexellie #beaubblelipcontour #beaubblexelsahosk #jlolipchallenge #jlolip #jlomakeuproutine #jlomakeup ♬ original sound – MAJ 🖤

What we didn’t like: As demonstrates, it takes time for the product to reach the sponge applicator, which can be a lil’ annoying when you’re on the go. Also, it may take some time to get your hands on it because a) Beaubble doesn’t restock frequently and b) there’s a looong queue waiting – #worththewait. 

@bailey_valente @beaubble ♬ original sound – Bailey Valente

The bottom line: Once you soldier through the long waiting queue, you’ll never let this lip contour wand leave your makeup kit. Though pricey, its creamy and blendable formula can multitask to contour your lips, cheekbones, and your jawline in seconds, so it’s def worth the dollar.

BTW, have you checked out these TikTok contour hacks yet?

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.