Beauty Brands We Love That Give Back To Good Causes


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With the two-year mark of COVID slowly approaching, community and outreach matter more than ever before, and these beauty brands are doing their fair bit in spreading good vibes all year round by helping those in need through incredible philanthropic efforts. From A-Beauty’s Alaffia to the born-digital Peace Out Skincare, these fuss-worthy beauty names are killing the game right now with their feel-good and do-good beauty solutions.

Peace Out Skincare

Feel good: Peace Out Skincare is all about good vibes, with their skin-positive and care-free approach to skincare. After struggling to find user-friendly acne solutions with quick results, founder Enrico Frezza created an inclusive, acne-focused range with simple, effective, and clean products for millennial and Gen-Z skinthusiasts.

Do good: Peace Out Skincare partners with The Trevor Project (and the SF LGBT Center) to help end LGBTQ suicide — providing life-saving support, guidance, and crisis counseling to LGBTQ youth. You can contribute to this amazing cause through Peace Out’s ‘shop & donate’ functionality that allows you to add a donation at checkout.

What to shop: It’s impossible to pick a favorite item from this range, but our top two hands-down are their Salicylic Acne Healing Dots, $32, and their Wrinkle Microneedling Patches with retinol and vitamin C, $28.



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A post shared by Alaffia (@alaffia)

Feel good: Alaffia, meaning ‘a state of peace, health, and wellbeing,’ is a budget-friendly clean beauty brand that actively gives back to African communities with every purchase. Fairtrade beauty and job creation are what they value the most, with the goal to preserve African ancestral beauty traditions and remedies. Their nourishing hair, body, and skincare items will make the perfect addition to your self-care Sunday.

Do good: Their incredible initiatives include their Maternal Health Project to fund pre-and-postnatal care and their Bicycles for Education and Eyeglasses Projects to aid the elderly and empower Togolese youth.

What to shop: We’re currently obsessed with their Authentic African Black Soap All-in-One Eucalyptus Tea Tree Cleanser, $15, which doubles as a face wash, body wash, and shaving soap, too.

Honest Beauty


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Feel good: Founded by actress and boss babe Jessica Alba, Honest disrupted the beauty space with their full-disclosure attitude at a time when many brands dismissed the need for transparency in beauty. Fast forward to now, and Honest Beauty is a trailblazing clean and conscious beauty brand that offers makeup, skincare, bath, body, and mama care staples.

Do good: Honest Beauty lets you ‘treat yourself and give back’ with their donate-at-checkout feature. All you do is shop your faves, round up your order amount and select a charity. Two of the organizations that your donation will go towards include Baby2Baby, to give basic baby care essentials to vulnerable communities, and March of Dimes to support new mamas and babies in need.

What to shop: Their Organic Beauty Facial Oil, $30, with avocado, apricot, and jojoba oils will dew you up and zen you out thanks to its aromatic blend of rose, ylang-ylang, and clove that’ll soothe and boost your mood.



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A post shared by TATCHA Beauty (@tatcha)

Feel good: This Gen-Zen-approved beauty brand introduces a holistic approach to skincare with healing solutions that bring balance back to your skin. They offer an expansive range of skin and body care potions and tools, with Japanese superfoods, botanicals, and extracts like green tea, rice, ginseng, and wild rose at the heart of their blends.

Do good: Partnering with Room to Read, Tatcha’s Beautiful Faces, Beautiful Futures fund offers quality education to young girls in Asia and Africa through the Girl’s Education Program, and just recently, they expanded their initiative to provide educational resources to disadvantaged communities in the US.

What to shop: Their Dewy Skin Cream, $68, is a dream for dry and dull skin. A small dollop of this delivers a supreme level of dewy goodness thanks to its mix of hyaluronic acid and algae, while Japanese purple rice supplies antioxidants to rebalance and protect skin from environmental stressors.



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A post shared by M·A·C Cosmetics (@maccosmetics)

Feel good: Remember your first adult lipstick? Mine was Rihanna’s Talk That Talk from her 2013 Riri Hearts MAC collection. It was the edgiest matte dark plum shade that would unleash my inner bad gal in just a single swipe. Every makeup lover we know seems to have a MAC lipstick story of their own, so it’s no surprise that the brand sits high and mighty in beauty hauls of fame.

Do good: 27 years ago, MAC launched VIVA GLAM — the industry-shifting campaign that merged beauty with philanthropy. To this day, 100% of the selling price of any VIVA GLAM lipstick is donated to the MAC AIDS Fund to help those with and affected by HIV/AIDS.

What to shop: VIVA GLAM x Keith Haring, $19. The latest VIVA GLAM collection is inspired by the works of legendary pop art artist Keith Haring. It features three special-edition primary color shades in pearl and matte finishes to help you ‘unleash your inner artist!’

Hope Fragrances


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A post shared by Hope Fragrances (@hopefragrances)

Feel good: Created by Audrey Gruss, founder of the Hope for Depression Research Foundation, Hope Fragrances is a collection of uplifting perfumes that pay homage to Gruss’s mother, who battled with depression for years and was known for her love of white flowers. The Hope Fragrance Collection currently offers full-size, vanity-desk-worthy fragrances as well as mini portable bottles with white floral notes like lily-of-the-valley, jasmine, gardenia, and tuberose carried across the scents.

Do good: All profits from The Hope Fragrance Collection go towards depression research to help raise awareness and discover new treatments for those suffering from depression.

What to shop: Definitely add the Hope Night Parfum to your beauty wishlist — it’s the perfect warm and sensual first date scent.

Which beauty brands that you know and love also give back to good causes? Let us know in the comments below.