15 Black-Owned Wellness Brands That Will Upgrade Your Self-Love Routine



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The Black Lives Matter movement has highlighted the importance of supporting Black-owned brands more than ever before, and every day is a chance to show your support and become a better ally. So, while educating yourself and having honest conversations is so important (check out these inspiring women), so is investing in Black-owned businesses today, tomorrow, and forever. After all, many of our fave beauty trends and beauty innovations are created by Black women. Explore these 15 bomb wellness brands that do everything from CBD tinctures and period-proof underwear to natural hair care and skincare.

1. Nyakio Beauty


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We love a good founder story, and Nyakio Kamoche Grieco’s story begins with the memories of her grandmother’s natural beauty secrets, which included using crushed coffee beans applied with a piece of sugarcane as an exfoliator. Taking these beloved ingredients, Nyakio has created a collection of skincare products that celebrate traditional African beauty ingredients, such as African coffee and shea butter.

Product pick: Nyakio Marula & Neroli Brightening Oil, $40

2. Candid Tea


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Founder Courtney turned her tea obsession into a fully-fledged business by creating her own blends of herbs specifically designed to empower women. As a certified tea specialist, Courtney uses research-backed medicinal plants, herbs, and spices in her unique tea blends to support women and their journey to everyday wellbeing, while they also donate to change-making organizations that support women.

Product pick: The Hustler: Earl Grey – Black Tea, $14

3. Undefined Beauty


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Dorian Morris is doing all kinds of good with her beauty brand Undefined Beauty, which seeks to change the narrative and democratize beauty. Her products are non-toxic and non-irritating and her business model, from her supply chain to her labs, supports either female-founded, minority-owned or LGBTQ communities – what she calls conscious capitalism.

Her clean beauty products are packed with powerful botanicals, and her first collection, Indigo Rose, harnesses the healing and soothing powers of CBD. Another special aspect of this collection is that Dorian aims to destigmatize the use of CBD and she worked with formerly incarcerated women for the collection. Check out her Undefined Collective to shop more minority-owned, female-founded brands.

Product pick: Glow Elixir CBD Beauty Oil, $42

4. Oyin Handmade


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What do badass female bosses do when they need something they can’t get their hands on? They make it themselves! That’s exactly what Jamyla Bennu did when she couldn’t find natural, organic hair care products that worked for her highly-textured natural hair. As a lover of all things natural and good for your body, Jamyla set out to create products that would provide enough moisture to let her hair thrive. She founded Oyin – the Yoruba word for honey – in 2011. The name celebrates the incredibly moisturizing properties of honey, and stands for the principles of sweetness, joy, and love – Jamyla is passionate about using haircare to build a community of joy.

All Oyin products are gentle, nourishing, and rich in moisture to keep dry, curly, and highly textured hair types moisturized, always. All products are also cruelty-free and have no petroleum, silicones, parabens or sulfates.

Product pick: Ginger Mint Co-Wash Invigorating Cleansing Cream, $12

5. Golde


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Listed on Forbes 30 under 30 list, Co-Founder and CEO, Trinity Mouzon Wofford, is all about serving up good vibes with her range of natural beauty products and supplements. From nourishing face masks made with 100% pure, edible superfoods and superfood latte blends with some of nature’s most powerful antioxidants – oh hey, turmeric and matcha – Trinity knows that healthy skin is the result of self-love both inside and out.

Product pick: Clean Greens Face Mask, $34

6. Herpothecary 


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Founder Maya Johnson is all about self-love and creating products that promote self-care while empowering women to be the best reflection of themselves. Her collection of beautifully handcrafted soaps and body butters are literally like art, and are all made with natural ingredients that are good for your skin and soul – they smell so divine she even has a scent menu.

Product pick: Milk N’ Honey Vegan Body Bar

7. Love Notes


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There’s always a good excuse to buy a candle! Founder Nya Kam uses all-natural soy wax, cotton-based (lead-free) wicks, and unique custom-blended fragrances in her hand-poured candles to ensure the integrity of your self-care ritual. Her unique scents will uplift your soul and transport you to a whole other world.

Product pick: Love Note No. 8 – Glass Candle scented with Green Tea, Orange Peel, and Cinnamon, $30

8. Ruby Love


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Crystal Etienne founded Ruby Love in 2015 to make dealing with your period a whole lot less stressful. Crystal believes that periods should never stop women from doing, being, and going (hard agree), and so she developed a collection of smart, leak-proof underwear so you’ll never have that ‘leak-paranoia’ we’re all too familiar with. Her beautiful designs – from sleek swimwear to cute panties – protect against leaks and stains and give you peace of mind and complete discretion.

Product pick: All of it – there’s an essential here for everyone.

9. Pear Nova


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If doing your nails isn’t the ultimate act of self-love and self-care, we don’t know what is. Pear Nova lets you indulge guilt-free with their collection of vegan and cruelty-free polishes in stunning high fashion shades. By that we mean there’s everything from fun and funky, to muted, sexy and so on-trend – founder Rachel James looks to the runways for inspo. Her luxe polishes are also 5-free, AKA no formaldehyde, formaldehyde resin, camphor, toluene, or dibutyl Phthalate DBP.

Product Pick: Papi’s Tulips, $18.50

10. Rose Md Skin


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A New Yorker with proud Jamaican roots, board-certified dermatologist Rose Ingleton, MD, has practiced dermatology for over 20 years and wanted to create her own skincare range that would be as effective as the prescriptions she wrote for her patients. Incorporating her unique Jamaican SuperFruit Blend, each formula contains high concentrations of potent, scientifically-proven ingredients, for a healthy, more radiant complexion. Her goal is to create clean and efficacious skincare products to target the concerns she was so familiar with seeing from her patients, hence her collection of anti-aging, blemish-controlling, complexion-brightening, and skin-calming serums.

Product pick: ROSE Ingleton MD Blemish Control Booster, $70, or take her quiz to find the right product for your skin.

11. Girl + Hair


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Like so many of the other female bosses in this list, Founder Dr. Camille Verovic also created Girl + Hair to fill a much-needed gap in the beauty market: hair care for protective hairstyles. Telling her story, Camille said, “I was wearing protective styles but I always found it difficult to properly cleanse and moisturize my natural hair while wearing hair extensions, resulting in dry and brittle hair and experiencing extensive breakage. Furthermore, I understood that maintaining my natural hair should be easy and more convenient. In fact, “wash day” should never take all day.”

Camille created a hair care regimen for cleansing and protecting your scalp and natural hair while wearing protective styles using protective, fortifying, and conditioning ingredients to promote the growth, retention, and strength of the hair follicles. Even the cleverly designed nozzle tips were chosen to enable the low-viscosity formulas to flow through a specially designed nozzle tip into the braided hair and onto the scalp. Of course, it also works amazingly on all natural hair, so you can also use it when your hair isn’t in a protective style.

Product pick: CLEANSE+ Water-To-Foam Moisturizing Sulfate Free Shampoo For Curly Hair, $13

12. Golden Roots Essentials


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Founder Fanta set up Golden Roots Essentials in 2017 after a trip to Guinea, where she was inspired by the way her ancestors nourished and took care of their skin. Fanta empowers her community through self-care and skincare with her handcrafted skin and body care products made with natural shea butter sourced from Guinea. Stay tuned on their Instagram page to see all the stunning new products Golden Roots Essentials has.

Product pick: Sheer Glow On The Go Stick: Butter Balm, $13

13. ReTress


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Founder Candace Spann, MD, is a board-certified dermatologist and hair-loss specialist whose all-natural range of haircare aims to restore, rebuild, and rejuvenate your hair. Having experienced thinning hair herself, Candace set out to create her own four-step system to nourish your hair. When combined, her time-tested system of a shampoo, conditioner, serum, and vitamin supplement, restore hair volume and health from the inside out.

Product pick: ReTress Hair Rejuvenation Kit, $99

14. Noirebud


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This luxury CBD brand founded by Carolyn Gray in 2018 offers beautifully packaged CBD products that are effective and affordable. From tinctures and hard candies to a recovery body salve to nourish and instantly hydrate the skin, this is a super luxe way to delve into the CBD category.

Product pick: G-Mint Tea Pack, $20



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Co-founder Rashia Bell is an energy healer by trade, who shows people how to harness the energy within themselves and their spaces through natural crystal stones. RE.VITYL is her passion project that aims to upgrade your self-care routine with natural, crystal-infused products that are sustainably-made, whether that’s silk eye masks or soothing essential oil blends.

Product pick: Re.Lease Roll-On Blend 100% Pure Essential Oil Scent Therapy, $42

We hope you guys discovered some bomb new brands with this round-up. Let us know some of your fave Black-owned wellness and beauty brands in the comments below.