The Color That Will Be Everywhere In 2020 – And How to Wear It



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If there’s just one new hue you introduce into your makeup wardrobe this year, we argue that it should be bold and unapologetic blue. Not just because Pantone named “classic blue” it’s color of the year, and not just because we’ve seen striking looks on the runway, but because stepping outside of your comfort zone (even if you’re just toeing the line) can make you feel that much more alive. So put down the neutral nudes, settle down with the champagne shimmer, forget the peachy pinks and – just for a second – embrace the blue.

A Splash of Mascara


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The Look: Baby steps, babe. A swipe of blue mascara on the tips of your lashes is subtle enough to not elicit stares as you saunter down the sidewalk, but still adds just enough pizazz to your whole look. We recommend layering the blue on top of your black for a low-key pop, or you can apply a white primer first followed by the blue mascara for a bit more drama, like the above!

The Product: L’Oreal Paris Voluminous Original Mascara in Cobalt Blue, $9

A Clean Liquid Liner


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The Look: Another way to start small with your blue beauty goals is to opt for a sharply drawn liquid liner cat-eye. “I recommend applying the blue liner like you would normally do your black wing – nice and clean. That way it looks killer and still has that colorful edge,” says Tarryn Feldman, celebrity makeup artist.”

The Product: Stila Stay All Day Waterproof Liquid Eye Liner, $22

A Little Smudge


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The Look: If you’re not much of a liquid eyeliner girl, no sweat. You can achieve a similar “just casually wearing a little blue today” vibe with a smudged out classic pencil liner, says Feldman. You could even spice things up by applying the liner underneath your eye instead of on the lid. Go wild.

The Product: Fenty Flypencil Longwear Eyeliner in Navy or Die, $22

A Crisp Lip


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The Look: There’s no harm in straying from your MLBB (that’s my lips but better for the non-Gen-Z) lippie for a day, especially if that means you’re making a loud statement with a true blue hue. The key to pulling off this look is impeccable application. Use a lip liner brush to get crisp lines.

The Product: Revlon Electric Shock Lipstick in Cobalt Charged, $3

A Soft and Smoky Lid


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The Look: When you’re really itching for a blue look that turns eyes, Feldman says to go big with a blue smoky eye. “Start with your eye primer so the shadow is true to color and stays in place, then apply your shadow,” she says. “Next, blend out the lid with a crease brush loaded up with either a light blue shade or the same you just used.” Make no apologies about the blast of color that’s about to grace your face.

The Product: Huda Beauty Obsessions Eyeshadow Palette in Sapphire, $27

A Sharp, Graphic Eye


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The Look: You can take one step beyond a soft and smoky eye with a richly pigmented graphic look. This requires precision and patience, so make sure you’re working with a primed lid and your best (cleanest) cosmetic brushes. Feel free to play with shapes, and remember that there’s no shame in starting over.

The Product: INC.redible Lid Slick Eye Pigment in Dose of Ego, $10

If you wear any of the above looks, we’d love to see the results so tag us on social media! Also, let us know if there are any other colors you’re digging for 2020.