Discover Our New Fragrance Concept: KAYALI – For Every Layer Of You


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I’ve been dying to share with you guys our new perfume collection, KAYALI, which we’ve been working on forever! Fragrance is such a personal experience that I never really knew where to begin until my sister Mona showed me her technique of layering different scents. As soon as I tried it, I just knew that we had to share it with the world. The concept is like nothing you’ve ever seen before, and it allows you to create your own truly unique fragrance identity by layering different scents. Finally, we can reveal our fragrance collection: KAYALI – it means “my imagination” in Arabic, which we thought perfectly captured what this fragrance collection is all about. I can’t wait for you guys to play with it!


Perfume has always been very important to us; the ritual of scent is very close to our Middle Eastern heritage, and smell is undoubtedly the most empowering of all senses. When we were creating this collection, we wanted to do something completely different that would allow you to explore your creative side so that you can express your personality, your mood, and every single layer of you! That’s why we created four fragrances that work in harmony and allow you to layer and build your own unique scent to embody whatever it is you want to feel that day.

We worked with the ultimate fragrance connoisseurs, the famous French perfume house, Firmenich, to source the very best ingredients from around the world. The result is an insane symphony of scents, tantalizing textures, and luxurious oils that combined, are both powerful and sensual, yet delicate. Meet the first four fragrances in our KAYALI Collection:




This is our ultra-addictive signature scent that we created to be layered and combined with three variants. ELIXIR | 11 opens with sweet notes of Red Apple and Rose Petal Essence, before revealing a floral heart of Rose Centifolia and uplifting touches of Jasmine Sambac from India. Adding depth to the romantic fragrance, warm woody notes of Indonesian Patchouli and velvety Amber are enveloped by accents of Vanilla, leaving behind a long-lasting trail. It is intoxicating! I love this by itself, but it also layers beautifully with VANILLA | 28 and MUSK | 12.



I’ve always loved the soft, sexy scent of vanilla, and VANILLA | 28, masters a harmony between creamy Jasmine and rich Madagascan Vanilla Orchid, which draws out the sweet softness of Brazilian Tonka. Beautifully balanced warm and sweet gourmand notes of Musk, Amber, Patchouli and Brown Sugar form the distinguished wood base of this incredibly alluring scent. This is also Mona’s fave fragrance.



Playful, feminine, and tantalizing, CITRUS | 08 reinvents citrus fragrance expectations: Sparkling citrus notes of Italian Bergamot and Pink Grapefruit mingle with Rhubarb
, Blackcurrant
, and Pink Pepper, while floral chords of Rose Centifolia and Damascena from Bulgaria lie at its heart. A lingering veil of Musk, Tonka and mystical Oakmoss grounds the hypnotic scent in nature.

MUSK | 12


Provocative and exciting, MUSK | 12 begins with magnificent notes of Lotus Flower, Freesia and Sheer Jasmine. Laced with exquisite Musk, the scent shines a light on one of the world’s most mysterious ingredients. A blend of Vanilla
 and creamy Sandalwood gives this distinguished fragrance an enchanting soul. This is super mysterious and sexy!

We honestly put all our hearts into this project, and we cannot wait for you guys to smell these fragrances, experiment, and discover your own unique scent.

The KAYALI Collection | 01 will be available from November 16th. Stay tuned!