Your Ultimate, Badass Lip Shade According To The Stars


Any beauty lover will know the eternal struggle of finding the “one.” And no, we’re not talking about finding a partner to run off into the sunset with, we’re talking about finding your signature lip color. For Marilyn, it was a deep red, for J-Lo it was a signature gloss, and for Kim K it’s a nude. And because we know how hard it can be to find a color that instantly makes you feel like the best, most badass version of yourself, we’re here to help…

Our all-new Demi Matte collection was inspired by strong and sexy feminine characters, from the playful pink Bonnie shade to the fierce Catwalk Killa. Based on your Zodiac sign, find out your ultimate Demi Matte alter ego. You never know, you may even surprise yourself…

Aries (March 21st – April 19th


Aries are passionate and fiery, confident, and they refuse to back down: Once their mind is set on something or someone, their head will not be turned. They always see the best in people, although they’re not afraid to be honest and tell you what’s on their mind. This is what makes Aries and Passionista the perfect match – Passionista is as kind as she is feisty, she brings the heat, and she won’t let anyone put it out.

Perfect Demi Matte match: Passionista or Boy Collector

Taurus (April 20th – May 20th)


Taureans are gentle, patient people who will never let you down. They’re a loyal friend, who refuse to have shade thrown their way or in the direction of their squad. Just like a Taurus, a Day Slayer will come through for you on a daily basis; she’s the gal-pal you call if you want advice that’s free from judgment or bias.

Perfect Demi Matte match: Day Slayer or Mogul

Gemini (May 21st– June 20th)


Geminis are thiiirsty for life and are always looking for new adventures and new souls to discover. They say yes to everything, which is just as much fun as it is dangerous. Which is why a Gemini’s ultimate Demi Matte alter ego is Bonnie, who’s always finding new and exciting ways to get into mischief.

Perfect Demi Matte match: Bonnie

Cancer (June 21st – July 22nd )


As soon as Cancer walks into the room, they sense the vibe and know how to play the game. They’re imaginative and will always persuade you to see things they’re way, which is why they’re not only great innovators, they’re leaders too. Just like the SheEO, a Cancer is never afraid to color outside the lines and take calculated risks to maximize payoff.

Perfect Demi Matte match: SheEO

Leo (July 23rd – August 22nd)


Leos aren’t afraid of the spotlight, in fact, they like to live in it: She’s that girl that walks into the club in head-to-toe sequins, (Crazy in Love vibes). She’s fierce, independent, and definitely doesn’t need a partner to hit the dance floor. And since Leo would never be seen dead without her statement lip, she’s a Catwalk Killa who is always breaking the rules and setting trends.

Perfect demi-matte match: Catwalk Killa / Bawse

Virgo (August 23rd – September 22nd )


If you give a Virgo a task, they won’t finish it until it’s flawless. They work hard to get the job down, even if that means they can’t leave the office until 2 am. But once the hard work pays off (and it most definitely will), when the cheque rolls in she isn’t afraid to celebrate – probably by splurging on the latest designer must-haves. She’s the true definition of a Lady Boss, who’s fearless and empowered (she basically invented the power suit).

Perfect demi-matte match: Lady Boss

Libra (September 23rd – October 22nd)


A Libra’s life is centered around harmony and balance. Expect a perfectly polished person; their mani-pedi is never chipped, and their room is full of candles and crystals. Just like a Sheikha – the original influencer, and yet she refuses to let her popularity inflate her ego.

Perfect demi-matte match: Sheikha

Scorpio (October 23rd – November 21st )


Scorpios are often misunderstood and labeled as ‘over-emotional’, but they’re passionate people, who are highly intuitive. Don’t let their fire cloud your judgment, a Scorpio is someone you want by your side. Period. Which is what makes a Scorpio and a SHEro so alike, as you’ll always find the SHEro fighting for what’s right.

Perfect demi-matte match: SHEro

Sagittarius  (November 22nd – December 21st)


Sagittarians are the people in the room who are always laughing and their smile is beyond infectious. They have strong progressive ideals and a sharp tongue that isn’t afraid to be salty. Expect to find them protesting on a Saturday, never on the couch. Just like the rebellious Revolutionaire, who is daring and confident and isn’t afraid to stay clear of the crowds.

Perfect demi-matte match: Revolutionnaire

Capricorn (December 22nd – January 19th)


A Capricorn is not someone who falls behind the pack. They’re always on top of their game, the valedictorian of their class, think Blair Waldorf. She’s undoubtedly a Mogul; someone who is destined to succeed, a born leader.

Perfect demi-matte match: Mogul

Aquarius (January 20th – February 19th)


The Aqua is a forward thinker, their minds are dominated by progressive thoughts. They’re kind people, who empathize with any situation, and they aren’t afraid to fight for what they believe in. This is what makes an Aqua a Feminist, as she knows that everybody is born equal and deserves the chance to be treated without judgment.

Perfect demi-matte match: Feminist

Pisces (February 19th – March 20th)


Pisces experiences life in its extremes, immersing themselves in the fantasy of emotions. She’s an artist, a Gatsby, a dreamer. Forever creating new things, she’s kind and gentle and stays as far away from the drama as possible. Just like the Game Changer, whose imagination runs wild, to new undiscovered places.

Perfect demi-matte match: Game Changer

Let us know what your Demi Matte shade is in the comments below!