Are You A SheEO Or A Boy Collector? Find Your Ultimate Alter Ego!


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As proud owners of what is, in our opinion, one of the best days of the year, aka National Lipstick Day, we decided to celebrate by launching our new Huda Beauty Demi Matte Cream Lipsticks. The super creamy, highly-pigmented formula feels super luxurious and hydrating, and they have a hint of menthol to temporarily plump and cool your lips – we love the tingling sensation!

When we were creating the collection, we wanted to name each shade after powerful personalities. We thought about what alter ego each shade would have, so from the flirty red shade called Boy Collector, and the bold Bawsey pink shade, each color brings out a playful personality and there’s a shade for everyone and every mood. Are you a sexy and bold Passionista, a powerful Mogul or an unstoppable Day Slayer?

What’s your alter ego?

Take our throwback quiz to find out what your alter ego’s Demi Matte shade is…


Meet your alter ego:


Let us know who your alter ego is in the comments below, and find out more about our new Demi Matte formula here.

The Huda Beauty Demi Matte, $20 (£18, €21, 100 AED), launches on July 29th at, Sephora, Harrods, Selfridges, Brown Thomas, Arnotts, & Nykaa.