The NEW Influencer Brand I'm Obsessed With (All Under $16)



If there’s one thing I LOVE to do, it’s support women in business, from badass beauty bloggers to female NFT artists. Today I’m reviewing a new beauty brand launched by Brazilian beauty influencer Franciny Ehlke. Franciny’s literally the sweetest girl EVER, her energy is truly infectious. I absolutely love her makeup tutorials and her content in general – it’s SO fire! Literally, my sister Alya sends me her content allll the time. We first reposted Franciny on our Instagram account three years ago and we’ve been following her and watching her grow ever since.


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When Franciny told me about her beauty brand, I was so excited to support her in any way I could. This Christmas she actually came to Dubai and hand-delivered her beautiful press kit to me. I was the first person to receive it and I felt SO honored. As soon as I saw the products, I fell in love.

Check out what happened when Franciny dropped off the press kit:

Honestly, you always want to like your friends’ products, and I was SO happy and impressed with Franciny’s new collection. Everything from the packaging to the formulas are SO dope, and I love that it’s also affordable, which is the cherry on top of the cake. I hope you guys find my review of her gorgeous complexion products helpful, and that you guys get a chance to try it!

@hudabeauty Love her & her products @francinyehlke ❤️❤️❤️ #hudabeauty #foryou #xyzbca #fyp ♬ Lazy Sunday – Official Sound Studio

Fran Matte Foundation By Franciny Ehlke Real Filter, $8

3-Base-Mate-Real-FilterSource: FR by Franciny Ehlke

What it is: A high-coverage oil-free foundation with a natural-matte finish. Infused with hyaluronic acid and vitamin E, it plumps and softens the skin while protecting it from free radical damage. It’s also vegan, not tested on animals, and is fragrance-free.

What we thought: As soon as I applied the foundation I was seriously impressed – it felt super lightweight and hydrating. When I began to blend it into my skin, I was shook at how deliciously creamy and thin it was, but that there was such good coverage. It has a matte finish and yet still makes your skin look really natural and healthy. It also wore well throughout the day. I always recommend setting foundation with a light dusting of powder to prevent it from settling into fine lines.

I blended shades M:04 and M:05 to create the most stunning shade that matched my skin tone perfectly. As there are only 12 shades, you may want to try in-store or get two shades, that way you can make your perfect match.

Fran By Franciny Ehlke Stick Cover Concealer, $8

Source: FR by Franciny Ehlk

What it is: A vegan, high coverage cream concealer stick with a natural soft-skin finish. The long-lasting, comfortable formula helps smooth the appearance of pores, imperfections, and skin texture. There are six shades in total.

What we thought: This correction stick literally glides onto your skin and blends SO effortlessly. The creamy texture offers intense coverage that’s perfect for highlighting, concealing, and contouring. I used it to lightly sculpt my cheekbones and contour my nose and forehead, and it buffed out beautifully and left my skin with the most beautiful snatched glow – I’m obsessed. I also really like how easy it is to apply thanks to the pencil applicator. I’d love to see more shades in the future, as the formula is gorgeous and everyone should try it!

Fran By Franciny Ehlke Your Browns Contour Palette, $16

Source: FR by Franciny Ehlk

What it is: A highly pigmented four-pan contour palette featuring warm and cool tones. The micronized powder with extremely fine pigments is easily buildable with a velvet matte finish for a healthy, sculpted glow.

What we thought: I absolutely loved the bronzer. It melted into my skin and gave my skin this stunning luminosity without looking cakey. Again, the pigment is popping so you only have to use a light dusting, so be mindful of this the first time you use it. I’m also obsessed with the packaging and the FR monogram – it’s giving me major Fendi vibes.

Fran By Franciny Ehlke Beach Face Blush Palette, $16

2-Blushes-PaletteSource: FR by Franciny Ehlk

What it is: A highly pigmented four pan palette featuring four shades, including a berry pink, peach, coral, and warm red. There are three powder shades and one cream blush with a soft-touch texture that blends effortlessly into the skin for long-lasting color. The shades can be worn alone or layered for an intense rosy glow.

What we thought: Everyone is obsessed with blush RN, and this four pan offering allows you to create so many different blush looks, whether that’s a subtle sun-kissed vibe or an intense draped-blush look. I’m honestly so impressed by the pigment payoff of all Franciny’s products – a little goes a long way and yet they layer and blend seamlessly. My favorite two shades are the rosy red cream and the berry hue.

My final review: I’m soooo obsessed with all of these complexion products. Complexion can be so difficult to get right as there’s so much you have to consider, from finish to coverage and wearability, and Franciny has nailed it. All of the products offer insane levels of coverage without feeling cakey or heavy on the skin. They melt into your skin, layer beautifully, and have long-lasting wear, all for a seriously affordable price point. I can’t wait to try more from the collection.

For more amazing products, check out the affordable natural beauty brand we’re loving right now.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.