How To Shape Your Brows To Flatter Your Face



Ever since Cara Delevingne burst onto the scene, not only did she become the most relatable model out there, but she also brought big brows back onto the beauty scene. It was the wakeup call we all needed after excessively plucking our brows for years, and we finally realized a tiny strip of hairs was not our most flattering look. But, like everything in life, one size doesn’t fit all, and it’s insane how finding the right brow shape to flatter your face can improve symmetry and even knock years off. So, we’ve broken down every gorgeous face shape with the tips for how to shape your brows to match.

How to Shape Eyebrows:

Shaping your brows is a major skill: it’s kinda like art and geometry combined because to find the perfect arch, it’s all about the angles and proportions of your face shape. When you shape your brows, they should be balanced and as symmetrical as possible. As a rule, we always recommend using two shades to shape your eyebrows, which will give them more dimension. Start at your natural arch using a deeper shade (the same as your hair or one shade darker) and fill in the arch and tale, then use a lighter shade to fill in the front of your brow.

How to Shape Your Eyebrows For Your Face Shape:

Round-Shaped Face: Go for High Arched Brows

Face Shape: Facial width and length are roughly the same size
Brow Goals: Lengthen your face
Celeb brow sisters: Mila Kunis, Emma Stone, Cameron Diaz

round-face celebs

Brow style: High-arched brows are going to work best for you as this will provide a vertical point, creating the illusion of a slimmer face. Your goal is to elongate your face so start by filling your brows in at your arch, making them slightly darker here to emphasize the shape. You can also brush your brows upwards as this will help lift your face. Add a little highlighter to your brow bone to lift the brow even higher.

Oval-Shaped Face: Go for Softly-Angled Brows

Face Shape: Forehead is slightly wider than the chin, with high cheekbones
Brow Goal: To help balance your facial features
Oval-shaped faced celebs: Jessica Alba, Beyoncé, Kerry Washington

oval-face celebs

Brow style: If you’re blessed with an oval shape like these beauties, consider yourself lucky as you can rock almost any brow shape (except the overly plucked 90’s look – that didn’t work for anyone). Try a softly-angled brow with a slight arch (like Kerry Washinton), which will add dimension to your face without being too harsh.

Heart-Shaped Face: Go for Soft, Rounded Brows

Face Shape: Forehead is wider with a sharp chin
Brow Goals: Soften your face shape
Celeb brow sisters: Scarlett Johansson, Naomi Campbell, Halle Berry

heart-face celebs

Brow style: For all of you heart-shaped beauties, try a rounded brow shape, as it’ll help soften the more angular areas of your face. Stay clear of a high arch and go low instead, unless you have a shorter face, in which case more depth can look great. Keep your brows well-groomed to help balance your facial harmony (check out our tips here).

Square-Shaped Face: Go for Thick, Flat Brows with a Soft Arch

Face Shape: Forehead, jawline, and cheekbones are all the same width
Brow Goals: Draw attention to your eyes and brows
Celeb brow sisters: Keira Knightley, Olivia Wilde, Angelina Jolie

square-face celebs

Brow Style: If you have a square face shape like the utterly gorgeous Keira Knightley, opt for slightly angled brows that will soften the angles of your face and add depth. But be careful of a sharp arch or a round shape, like seen above on Olivia Wilde.

Diamond-Shaped Face: Go for Curved Brows

Face Shape: Wide cheeks with a narrower chin and forehead.
Brow Goals: Soften and shorten your face.
Celeb brow sisters: Mallika Sherawat, Shakira, Serena Williams

diamond-face celebs

Brow Style: If you’ve got a diamond-shaped face, your primary goal is to shorten your face. The best way to do this is by creating a curved brow, which will lift your face upwards, making it appear more round. Don’t be afraid to lengthen your brow, as it’ll help balance a sharper jawline.

Long-Shaped Face: Go for Long Flat Brows

Face Shape: Forehead, cheekbones, and chin are a similar width
Brow Goals: Add width to your face
Celeb brow sisters: Lucy Liu, Kelly Rowland, Gisele Bundchen

long-face celebs

Brow Style: Your main brow goal is to add width to your face, drawing them out horizontally to balance your face. Flat brows with an elongated downward curve will give you a slight arch without making your face look longer. But, remember to go lighter as you edge further towards your ear line.

Top Tips:

While we love a brow trend as much any Insta addict, IRL they’re way less wearable so here are some extra tips to keep your brows in check.

  • Insta-famous brow queen Anastasia Soare preps brows by applying a mix of foundation and eye cream to the outline to help define their shape.
  • Your arch should be two-thirds of the way out. If you need help measuring, use this tool.
  • The golden rule: never over-pluck!

See five mistakes you’re making when you pluck your brows here.