This Volumizing Mascara Is Like A Blowout For Your Lashes


IT Cosmetics Lash Blowout Mascara

Who doesn’t love a fresh blow-dry? There’s no better way to get long-lasting volume in your hair, and it turns out the same rules apply to your lashes too! IT Cosmetics’ newest volumizing mascara, the Lash Blowout Mascara, was created in partnership with the world’s most iconic blow dry bar, Drybar. Tapping into the same technology used to create the trusty Drybar barrel hairbrushes, this mascara wand boasts microspheres to lift, add volume, and separate lashes. We tried it out to see if the new mascara was as good as one of the Drybar blowouts!

What it is: A biotin-infused formula packed with transparent polymers that intensify the saturation of super black pigments. The formula adds lift and drama while the natural bristles separate the lashes without clumping.

What we liked: After getting over the insanely cute packaging that mimics Drybar’s barrel hairbrushes, we realized that the formula and wand were also bomb! The brush really fans out the lashes and separates them all while adding volume and length.

IT Cosmetics Lash Blowout Mascara before and after

Although the mascara wasn’t as lengthening as some other mascaras we’ve tried, you can really build this up and the formula won’t clump. We were really impressed with how well this separated the lashes and added volume that was natural but still sexy. The wand and formula definitely help to lift the lashes, so you really do get this unusual fanned-out, lifted effect that you don’t get with a lot of mascaras.

Application: The mascara is really easy to apply. On first application, you don’t get an intense lick of formula, but it builds up really easily and you can customize your look without being bombarded with an intense smear of formula that you have to brush the clumps out of.

The wear: We were super impressed with how well this wore through the day. We had absolutely no smudging and no flaking AT. ALL!!

What we didn’t like: Literally nothing, we are super impressed!

Who it’s for: We recommend this for people who like defined and volumized lashes. If you like thick lashes with lots of drama or prefer a feathery look (lashes not super defined), then this might not be for you. This is great if you have ‘average’ or full lashes, but if you have very sparse lashes you may want to try something with more volume. Check out our fave mascaras here.

The verdict: This is definitely a strong new contender for our fave mascaras of all time board! At $25, it is quite pricey, but considering how well it wears all day, and the fact that you don’t have to layer it up or worry about it clumping, we were super impressed and happy with the results – we’d definitely purchase again.

Shop the new IT Cosmetics Lash Blowout Mascara here, $25.