This Is The Makeup Formula We're Here For In 2019



In a cosmetic world that’s full of powder and cream formulations, sometimes it’s fun to branch out and experiment with other textures – like jelly. Yep, jiggly beauty products are totally a thing, and they’re as fun to use as they sound. Beyond adding a ton of fun to your regimen –  seriously, there’s something about jelly – jelly-based beauty products are actually pretty advanced in terms of formulation.

They allow you to build color easily, they blend and melt into your skin beautifully, and some are even designed to transform into other textures once applied. We’re obsessed with how jelly shadows make eyeshadow application super easy (just pat it on and go) and how lit jelly highlighters make your cheeks look.

Whether jelly beauty products are a new concept to you or you’re on the prowl for some great recommendations, we’ve rounded up some killa formulations for you below.

Jill Stuart Jelly Eye Color


For that fresh, “dewy lid” look, dab on a little bit of Jill Stuart’s Jelly Eye Color, $20, which comes in five sheer, pearlized colors. They’re formulated with wild rose extract and a blend of oils which nourish and hydrate your skin while imparting a wet, glossy, creaseless finish. It’s perfect for a natural, day-time glam glow.

Farsali Jelly Beam Illuminator


Farsali’s Jelly Beam Illuminator, $40, is a masterpiece in product formulation and, as such, has earned every single one of its enthusiastic five-star reviews. Each of the three stunning colors – Glazed, Rose Goals, and Glow Up – are surprisingly pigmented so a little goes a long way. The product goes on wet, but as it dries sets like a powder. Dab into onto cheekbones with your finger to add serious shine, or blend it out with a damp makeup sponge for a more subtle look.

Too Cool For School Jelly Blusher


K-Beauty brand Too Cool For School is in on the jelly fun, too. Their Jelly Blusher, $20, takes on more of a bouncy marshmallow texture and allows you to create a buildable, natural flush. Like the Farsali Jelly Beam, TCFS’s Jelly Blusher transforms into a powder as it settles into the skin. It’s available in three shades – Pink, Peach, and Red. We’re prediciting a major comeback for blush this year, so start dabbing to the apples of your cheeks and cheekbones for a healthy flush.

Nu’est Magical Jelly Highlighter


If you’re a sucker for playful packaging then you might just fall in love with Nu’est’s Magical Jelly Highlighter, $28, before you even try one on. Each features holographic writing and is wrapped in a purse-like package. Of course, the jelly highlighter itself is pretty sweet, too. The bouncy gel, which comes in five colors, glides on smoothly, dries quickly, and stays put. It’s super easy to use, and you can blend with your fingers – it’s great for makeup newbies and beauty pros.

ColourPop Jelly Much Eye Shadow


We’re all about ColourPop’s Jelly Much Eye Shadow, $8, for a few reasons. First, it’s hard to beat that low price tag. Second, they’re available in an expansive 16-color range, including icy lavender/ blue opal duochrome, metallic teal, metallic yellow gold, and hot pink/blue duochrome. Each hue boasts a concentrated formulation that applies wet and dries to a powder finish, and – best of all – there’s zero fallout.

Flesh Beauty Fleshpot Eye & Cheek Gloss


Flesh Beauty is the brainchild of Linda Wells, esteemed beauty editor and founder of Allure Magazine. Since the brand’s summer 2018 launch, it’s been a buzzy favorite. This is partly because of its high-quality formulations, partly because it’s really leaned into the “natural” and “no makeup” beauty trends, and partly because it’s taken a sultry approach with product titles that makes getting ready way more fun. Case in point: their Fleshpot Eye and Cheek Gloss, $20, a peach-hued jelly with pink and gold pigments speckled throughout. It looks stunning on cheeks, lids, and even lips, and you can wear it alone or layer it over other products for some added dimension.

Have you guys tried any jelly beauty products we should know about? Let us know in the comments.