If You Want Your Makeup To Last, You NEED To Use This



If there’s anything that doesn’t get enough screen time in the beauty bizz, it’s makeup primers. Applied as your first step of your makeup routine, they’re specifically designed to GRAB onto your makeup for increased wear (and slay) time. Besides boosting your makeup’s longevity, these formulas are designed to serve your skin in a myriad of ways, from smoothing skin texture to boosting hydration or protecting against the sun. Ahead, find the makeup primers that have earned a forever spot in our hearts and makeup kits.

1. NYX Professional Makeup Plump Right Back Primer Serum, $17


An easy-to-absorb face primer brimming with skin-loving electrolytes and vitamins, including hyaluronic acid, magnesium, and vitamin E. Instantly replenishing your skin’s H20 levels, this vegan combo preps your complexion for all-day makeup but can be worn alone for a juicy, dewy glow.

2. e.l.f. Cosmetics Power Grip Primer, $10

2-e.l.f.-Cosmetics-Power-Grip-PrimerSource: e.l.f. Cosmetics

Need your lewk locked in place for 24 hours? Thanks to hydrating hyaluronic acid, this gel-based primer helps your skin absorb enough moisture to stay hydrated throughout the day to keep your makeup looking fresh and juicy. FYI: the non-comedogenic formula applies clear, so it’s suitable for all skin types and tones.

3. Huda Beauty Water Jelly Hydrating Face Primer, $33


This cutie’s a tall drink of water that all skin types need. Its unique jelly-like texture smooths your complexion, prepping it to hold your makeup in place for HOURS. Not to boast, but it creates a makeup-ready canvas in less than 30 seconds – you’re welcome.

4. Danessa Myricks Beauty Yummy Skin Glow Serum with Hyaluronic Acid, $34

3-Danessa-Myricks-Beauty-Yummy-Skin-Glow-SerumSource: Danessa Myricks Beauty

She’s a multitasking primer filled with skincare ingredients that hydrate, prep, and protect your skin – no joke. Hyaluronic acid and niacinamide give long-lasting hydration for seamless makeup wear while antioxidant-rich extracts of fruits (kiwi, dragon fruit) boost your skin’s defense system. And finally, a brightening trio of turmeric, squalane oil, and vitamin C, delivers a radiant finish that’s impossible to ignore.

5. Supergoop! Glowscreen SPF 40, $38

4-Supergoop-Glowscreen-SPF40Source: Supergoop!

Called “experts in SPF” for a reason, Supergoop released this multitasking primer to hydrate, smooth, and, most importantly, protect your skin from UV rays and infrared radiation. Alongside cocoa peptides that filter blue light, the formula also contains hyaluronic acid, vitamin B5, and niacinamide, which work together to moisturize and blur texture for an instant glow-up. Plus, it comes in four stretchable shades for all – yay! 

6. Charlotte Tilbury Wonderglow Face Primer, $55

5-Charlotte-Tilbury-Wonderglow-Face-PrimerSource: Charlotte Tilbury

She’s pricey, but only because she uses light-reflecting microspheres and collagen-supporting peptides to make your skin look plump, juicy, and radiant AF. Made with patented ingredients, she adds a stunning soft-glow finish to all skin types.

7. KVD Beauty Lock-It Vegan Pore-Refining Hydrating Primer, $34

6-KVDBeauty-Lock-It-Vegan-Pore-Refining-Hydrating-PrimerSource: KVD Beauty

A smooth canvas coming rrr-ight up! Green lentil extract and rice water combine to create this clear, non-comedogenic formula that instantly cools your skin upon application. If that wasn’t enough, expect to see the appearance of your pores minimize over time… With consistent use, OFC. 

Also, here are some more expert-approved ways to stop your makeup from running.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.