Meet Our June Huda Boss: The Incredibly Talented @Serenaaide

Huda Boss


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As you guys know, Huda Beauty began with our blog over 11 years ago and it’s thanks to all of you that we have grown to where we are today. We want to use our platform to celebrate new and upcoming talent that deserves the spotlight too. Introducing our Huda Boss of the Month series, an opportunity for us to support passionate members of the beauty community. Each month, we’ll be featuring a Huda Boss on our @hudabeautyshop Instagram page with a takeover, and finding out more about them with an interview on our blog.

Our first Huda Boss of the Month is the incredible Serena Adelaide, a hugely talented makeup artist and content creator who blends editorial looks with color, fun and flare. Her looks are abstract, inspirational, and always impeccably executed. We asked @serenaaide about how she got started in makeup and how she gets creative.

1. How did you get started in makeup?

I only learned the difference between mascara and eyeliner at the age of 18 when my friend bought me makeup shopping, and I had my 2000s main character makeover moment. Then I slowly started my makeup compilation while watching makeup tutorials on YouTube all throughout college. But the most important period of my journey that made me start my Instagram page was when my best friend invited me into a makeup Facebook group for Asians. I got really inspired when I saw all these girls with the same features as me have as much fun as the YouTubers I was watching, and I started to post my creative makeup on the page. The community was so supportive of my growth that I decided to really go for it and push my boundaries. That was all it took – a best friend who was observant of my passion before I realized it, and a community where I could be my true colorful self.


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2. Where do you usually draw inspiration from?

I draw inspiration from the most common object or scene that we often take for granted. Ever since I got into makeup, I tend to be more observant of my surroundings because I see it as an inspiration for a makeup look. And honestly, what’s great about it is that it’s relatable to everyone because you remind them of things that are in the background of their minds like the star-filled sky or something as mundane as roads and traffic lights.

3. What’s your favorite look that you have ever created?

It varies every 3 to 4 months, but right now it is the watercolor celestial night sky look that I did a few months ago.


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4. Who are your top 3 content creators you would recommend as a follow?



5. What are your top 3 Huda Beauty products?

#FauxFilter Skin Finish Foundation Stick: It makes my skin look flawless and it covers all the redness, tiny bumps, and acne on my face. (I use the shade Cashew.)

#BOMBBROWS Microshade Brow Pencil: They’re so precise that I don’t even need to use a concealer to carve out and clean my brows.

Mercury Retrograde Eyeshadow Palette

6. What’s your biggest struggle when creating a look?

Visualizing harder concepts into makeup looks is really difficult. For example, if I want to turn a painting into a look, I have to consider which part of the painting I want to keep and how I want it to be displayed, will it be a full face or just an eye look? I think the hardest thing is to translate everyday sceneries and objects into solely an eye look – that’s when you have to get the most creative in my opinion.


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7. What’s a challenge/learning lesson you’ve had as a creator?

Nothing feels worse than not acknowledging your own efforts to keep pushing out content. Even if a large audience appreciates you, it still feels utterly horrible when the person who matters the most (AKA you) does not appreciate your work. I think it’s relatable to almost every creator out there to burn out and push yourself because we don’t take moments to give ourselves a pat on the back and rest.


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8. Words of wisdom for someone who wants to start content creating?

As cliché as this may sound, do what you love and love what you do. If you feel uninspired, unmotivated or burnt out, try to remember why you started in the first place. Some days it’s the only reason I keep going because I know despite all of the struggles that comes with creating, I love making art and sharing it with people.

9. Tell us a fun fact about yourself…

I can’t watch long TV series because I have the attention span of a 3-year-old toddler, haha!

Check out Serena’s @hudabeautyshop Instagram takeover here.