Meet The NEW Drugstore Makeup Products On The Block (Under $20)

Beauty News


Drugstore brands move quickly, and if you don’t stop and look, you may miss some bomb-ass formulas. That’s where we, your beauty-loving private investigators, come in. We’re pulling the files on the NEW glossy lip oils, concealing correctors, and lifting mascaras making their way onto the market. These under $20 beauty products are worth closer inspection!

1. NYX Professional Makeup Fat Oil Lip Drip Vegan Lip Oil, $9

1-NYX-Professional-Makeup-Fat-Oil-Lip-Drip-Vegan-Lip-OilSource: NYX Professional Makeup

Shades: 8

According to NYX, it’s “the very first lip drip of its kind.” *Cue the squeals!* Raspberry and cloudberry oils leave your lips dripping in dew as squalene delivers 12-hour hydration. Thanks to the XL applicator, it’s super easy to achieve glossy – but never sticky – lips on the run. She’s a real crowd-pleaser, whether worn alone or over your fave lip liner.

2. e.l.f. Cosmetics Camo Color Corrector, $4

2-Camo-Color-CorrectorSource: e.l.f. Cosmetics

Shades: 5

If you’re new to color-correcting, it involves using tinted formulas – like NYX’s full-coverage tubes – to cancel and correct any unwanted tone to even your complexion. And these e.l.f. color correctors do it all. They’re hydrating, crease-resistant, and long-lasting because they contain hyaluronic acid and rose flower water. Also, every shade –green, blue, peach, orange, and yellow – neutralizes specific concerns, from redness to dullness, on different skin tones, so double-check before shopping!

3. Makeup Revolution Balm Glow, $12

3-Makeup-Revolution-Balm-GlowSource: Makeup Revolution

Shades: 5

Swipe this creamy balm on your lips, cheeks, and eyelids for the prettiest monochromatic look in seconds. Blending effortlessly, every dewy shade adds a soft natural flush to bare skin, or you can build it up for a poppin’ hue. In short: it’s a one-stop-POT for your daily glam.

4. FLOWER Beauty Lowlight Liquid Contour, $15

4-FLOWER-Beauty-Lowlight-Liquid-ContourSource: FLOWER Beauty

Shades: 3

We’d never refuse an ultra-light contour wand like this one, especially since it suits our current #NaturalGlam vibe. Infused with moisturizing ingredients like goji berries and cranberry seed oil to nourish the skin, the built-in cushion applicator makes sculpting hella easy. Defined cheekbones, here we come.

5. L’Oréal Paris Telescopic Lift Washable Mascara, $15

5-LOréal-Paris-Telescopic-Lift-Washable-MascaraSource: L’Oréal Paris

Shades: 3

*Ahem…* You’ve obviously heard about her if you’re on TikTok as much as we are. In case you missed out, she’s a lash-lifting hunny that adds volume, drama (duh), and up to five millimeters of length. Thanks to the load-and-lift brush and double-hook bristles, every lash strand is coated with show-stopping (and, in this case, internet-breaking) pigment that lasts all day long.

6. Maybelline Green Edition Balmy Lip Blush, $10

6-Maybelline-New-York-Green-Edition-Balmy-Lip-BlushSource: Maybelline

Shades: 10

She’s special because of that #GreenEdition label. Maybelline understands that people want good-for-skin and good-for-planet products, so they created a hydrating lip balm using 94% natural-origin ingredients! Enriched with mango oil, it adds a gorgeous tint of color with a reflective finish that they describe as “BLUSHED.” Glossy and #Green – what’s not to love?

7. Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balm, $16

7-Tower-28-Beauty-Juice-BalmSource: Tower 28 Beauty

Shades: 4

This skincare-meets-makeup buttery vegan balm contains a moisture-replenishing duo of shea butter and marula oil that softens and smooths your lips for those mwah moments. It also adds a juicy veil of color and a dewy sheen without drying the lips, thanks to mango seed oil, vitamin E, and vitamin C.

Now check out these drugstore beauty brands that deserve G.O.A.T. status.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.