These 6 Dope New Haircare Launches Promise Srsly Good Hair Days

Beauty News


If you’ve been feeling like your hair could use a little extra TLC these days, you’re definitely not alone. Summer’s pure magic, but all those fun days spent in the sun, sand, and water can take a serious toll on your strands. Fortunately, there’ve been plenty of new haircare debuts in recent months that are formulated for all hair types and hair woes. From products that give thirsty manes a good drink to products that protect against environmental damage, these are the best new hair products to try.

1. Olaplex No. 9 Bond Protector Nourishing Hair Serum, $28


Since Olaplex launched in 2014, the brand has developed only nine carefully curated products. That includes their most recent debut, which is aptly named No.9. It’s a unique hair serum applied to damp hair that features the brand’s proprietary bonding technology. Once applied, it helps protect your hair against dullness, tangles, pollution, and heat damage, leaving behind strands that are noticeably stronger after just one use. We recommend using this one if you heat style your hair often.

2. Bread Beauty Supply Elastic Bounce Leave-in Conditioning Styler Hair Cream, $16

2-BREAD-BEAUTY-SUPPLY-Elastic-Bounce-Leave-in-ConditioningSource: Bread Beauty Supply

If you’ve got curly hair, you have to try this new leave-in conditioner from Bread Beauty Supply. Available only at Sephora, this luxurious treatment leaves wavy, curly, and coily hair feeling silky-soft and looking perfectly defined. It’s formulated with quinoa protein to repair hair and create bouncy shine, capric triglyceride to shield the hair from external yuckies, and mango butter to reduce breakage and seriously hydrate.

3. Gussi At-Home Keratin Treatment Kit, $65

3-Gussi-At-Home-Keratin-Treatment-KitSource: Gussi

You could drop loads of cash on a keratin treatment at the salon… Or you could try an at-home option that delivers similar results. Gussi’s At-Home Keratin Treatment Kit, $65, promises smooth, frizz-free, stronger hair for up to six weeks from a single treatment alone. The process takes about an hour from beginning to end. After washing your hair, you’ll apply the treatment and let it process for about 20 minutes before rinsing. After, you blow-dry and then flat iron so the heat locks the keratin in.

4. Eva NYC Mane Magic 10-in-1 Primer, $12

4-Eva-NYC-Mane-Magic-10-in-1-Hair-PrimerSource: Eva NYC

Who doesn’t love a good multi-tasking haircare hero? Eva NYC’s new Mane Magic 10-in-1 Primer, $12, boasts a whole slew of benefits, including heat protection, UV protection, and frizz reduction. It also helps strengthen, soften, smooth, and detangle while also cutting your dry time and nourishing your strands. Spray onto damp hair and then style per usual.

5. Amika Dream Routine Overnight Hydration Treatment, $28

5-Amika-Dream-Routine-Overnight-HydrationSource: Amika

If you’re seeking a haircare product that’s as low maintenance as it gets, try Amika’s new Dream Routine Overnight Hydration Treatment, $28. As you can probably guess from the name, it’s applied just before bedtime so it can work its magic all night long. All you have to do is shower in the morning and relish in hair that’s three times more hydrated than it was before you hit the hay.

6. Squigs Gooseberry Delight Hair Oil, $34

6-Squigs-Gooseberry-Delight-Hair-OilSource: Squigs

Great hair starts with a healthy scalp and Squigs’ award-winning Gooseberry Delight Hair Oil, $34, is here to help with the mission. The lightweight formula features gooseberry front and center, a nourishing plant that’s been heralded as an effective beauty treatment in Indian communities for centuries. To use, you massage the product into your scalp and then comb the oil through the length of your hair. It’s meant to be left on overnight, then shampooed in the morning for shiny strands and a nourished, healthy scalp.

Have you heard about hair slugging? Though it’s trending on TikTok right now, it’s actually a technique that’s been around for a while. Here’s what to know about hair slugging, including whether it’s right for your hair.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.