Our New Lovefest Collection Is Giving Endless Summer Energy



OMG, OMG, OMG! I can’t believe I finally get to show you guys our brand-NEW Lovefest Collection. This reveal is extra special because it doesn’t just include one new formula or one new product… Plot twist, it’s not even from one brand! We’ve collaborated with KAYALI to create the most ahhhmazing collection inspired by bohemian festivals, mixed with Studio 54 glitz and glamour.


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As always, we’ve included some new formulas, shades, and textures, which I know you’re going to fall in love with. Mona and my team and I have poured our hearts and souls into this collection – it’s all about celebrating life and love – and every time I use any product from the limited edition lineup or spritz the KAYALI juice, I feel so energized and alive!

Huda Beauty LoveFest Collection

Meet the Lovefest Collection:

Lovefest Obsessions Eyeshadow Palette

LoveFest Obsessions Palette

Inspired by a beautiful bohemian desert festival vibe (think: Coachella), this has become my new everyday palette. The nine-shadow palette features bold, ultra-creamy mattes, dazzling metallics, and duo-chrome sparkles. Whether you want to light up the dance floor with a holographic look or salsa the night away with a sunset eye, this palette has you covered. It’s a stunning, feel-good mix of fiery oranges, copper hues, burnt butter browns, and regal purple shadows – literally everything you need to fall in LOVE(fest).

Of course, we had to come through with new eyeshadow formulas for you guys. As always, we have our signature mattes you know and love, but we’ve also included two new eyeshadow formulas:

A NEW Metallic Marble: A dual-toned metallic shadow with satin shine and fine sparkle shimmers in the most stunning purple and rose gold shade.

2 x NEW Crushed Flaked Metallics: A hella-creamy, metallic semi-sheer shadow with crushed pigment flakes, which btw, look amazing on top of a black matte shadow.

love fest

As always, we worked overtime to ensure every eyeshadow applies and wears like a dream while the pigment payoff is next level with minimal fallout. The mattes blend like butter, and the shimmer shades effortlessly inject a touch of glam to any eye look. Plus, they don’t crease throughout the day, which is super important when you’re dancing 24/7.

My Top Tips

    • For a soft daytime look, build a light base using the lighter matte shades, then add a metallic shadow on top using a flat brush, sponge applicator or your finger, depending on the intensity you’re trying to achieve.
    • PSA: not all deep shades have to be bold and graphic. Blend out the deep mattes with a fluffy brush to diffuse the pigment for a soft wash of color. Although, if you do want to add drama, clean up the shape with a Q-tip and some micellar water. Starting from the outer corner of your lower lash line and sweep in a straight liner to the tail end of your brow. This will add a graphic element and lift the eye for a snatched finish.
    • The metallics can also be used to line the lower lash line or added to the inner corners to highlight.
    • For a full glam moment, use our Matte Basics Melted Shadows, $25, as a base. The white will enhance your matte shadows, making them pop, while a black cream base will transform any metallic, giving it a really intense, sultry finish.

Lovefest Cream Blush

I’ve been dying to share this new blush formula with you guys ever since we finalized the product. The formula is sooo intensely pigmented and delivers the most stunning wash of color with a dewy, radiant skin finish. There are two limited edition shades: Burning Cherry, a warm berry red with fine gold shimmers, and Toasted Tangerine, a vibrant pop of orange-coral with fine gold shimmers. I’m all about the orange shade and have literally been wearing it all day, every day, since we finished the formula!

But it’s not just the formula that makes this product super special. The packaging is SO. damn. cool. Each blush features a hidden message that reveals itself in the mirror as you move it at different angles, kinda like the blush is moving with you! It’s SO dope.


Whether you want an intense draped blush look or prefer to blend it out for a dewy, rosy glow, these blushes are super easy to apply. They literally melt into the skin and wear beautifully on bare skin for a skinimalist glow-up or can be layered for a more intense pop of pigment.

Lovefest Burning Cherry | 48

love fest

This perfume inspired our whole collection! As soon as I smelled it, I was in love, and we created this entire collection to set the mood and bring Mona’s burning cherry festival vision to life.  A spritz of perfume just instantly brings a vibe, and this perfume is the ultimate cherry on top of any beauty look.

Mona honestly created one of the most intoxicating, tantalizing gourmand scents I’ve ever tried. Taking her love for cherries, she wanted to add richness and a smokey finish to make this unlike any other cherry-based scents. Honestly, it literally smells good enough to eat. Check out every note and detail of this juice here.

Life Liner Quick ‘N Easy Very Brown + LEGIT Lashes Dual-Ended Mascara

For me, no eye look is complete without a little bit of liner and a lot of mascara, and I had something special in mind for two of my all-time fave Huda Beauty products. First up, we’ve put a smokey spin on our Life Liner Quick ‘N Easy with a new rich brown shade that gives the same all-day wear that’s water-proof, smudge-proof, transfer-proof and flake-proof (so basically festival-proof!). Honestly, it’s all I’ve been wearing for months. I always feel like so many brown liners aren’t pigmented enough, but this liner is so intense and rich, and I just LOVE it. It’s also great whether you’re a beginner or pro, thanks to the precision brush tip that gives maximum control.

And of course, no look is complete without fierce lashes! Introducing our hero Legit Lashes Mascara in showstopping limited edition packaging with major burning cherry Lovefest energy. The limited edition packaging is just SO stunning, but honestly, the intensely black Very Vanta formula and the results are where it’s at.

Use the Volume end for a major volume boost — this formula contains teeny volumizing fibers to make your lashes look fuller and thicker. Then finish with the Curl & Lengthen end for when you desire a rounded curl and some added length thanks to 5mm lengthening fibers that give you that fluttery, fanned-out effect. Use each side individually or combine them (which we highly recommend) for an in-your-face lash finish.

Lovefest Tear & Share Lip Quad, $33


Finally, our gorg Lovefest Lip Quad features two new shades of our ultra-comfortable Liquid Matte lipsticks in shades Boho Babe (a burnt cherry) and Hot Hippie (a rusted orange hue), and two new shades of our Silk Balm Lip Balm in Toasted (a muted orange hue) and Burning Cherry (a stunning deep cherry shade). All four lip formulas come in the most adorable mini tubes, all packaged in an irresistibly cute tear and share pack. My fave shades are the oranges, and Mona loves the rich cherry shades, which give this sexy, bitten lips look.

Our OG Liquid Matte gives one-stroke application, and the super comfortable and lightweight vegan formula is infused with the most delicious hydrating complex for long and super comfortable wear. We’ve also got two new shades of Silk Balm, our go-to lip balm-gloss-hybrid that leaves your lips looking so plump and juicy but also feeling hella hydrated.

I can’t wait for you guys to play with these and to see all the stunning looks you create!

The Collection is available to shop on HudaBeauty.com and with all our retailers from August 9th. Which Lovefest piece are you most excited for? Let us know in the comments below.