This Brand Takes The Ayurvedic Route To Upgrade Your Beauty Routine
Meet RANAVAT, the first South Asian-Founded and Ayurvedic beauty brand at Sephora. Powered by science and rooted in ritual, the brand secures the most luxurious ingredients for your skin and scalp’s benefit. They incorporate the powers of Ayurveda, a traditional healing system, into their beauty formulas to brighten your skin, nourish your hair, and depuff your face. Here’s everything you need to know about RANAVAT.
The Brand Story
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Founder Michelle Ranavat hopped from engineering to entrepreneurship when she founded RANAVAT, an Ayurvedic-focused skin and hair care line. Prioritizing quality over everything else, she ensures that every ingredient used is “methodically extracted [and] preserved for its healing properties” – only the best for you, boo! Mixing quality and Ayurvedic ingredients, there’s no doubt that RANAVAT’s a brand that deserves to be on your radar.
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What Exactly Is Ayurveda?
If you’re not familiar with Ayurveda, it’s a historical medicinal system of all-over healing, practiced for centuries in India. It encourages balancing your body, mind, and spirit with ingredients that can be topically or internally consumed. For example, antioxidant-rich turmeric is a popular Ayurvedic remedy used to reduce and soothe inflammation.
Ayurvedic recipes and treatments have been getting a lot of love this year, and it’s not surprising since we’re living in the wellness era. And what better way to dip your toes into the benefits of Ayurvedic medicine than with RANAVAT’s easy-to-shop collection that honors their Founder’s South-Asian heritage. We’ve picked our faves from the bunch that we know you’ll love.
Our Top Product Picks
Bring the pamper sesh home to you with this luxe elixir. It contains hydrating amla extract and antimicrobial jasmine oil to stimulate hair growth while sunflower oil soothes your scalp and keeps breakage at bay. Use as an overnight repair mask for super shiny, healthy hair.
This lightweight facial serum uses saffron (also referred to as liquid gold – it’s that expensive!), a luxurious Ayurvedic ingredient that soothes post-inflammatory pigmentation by promoting skin cell renewal. Brightening turmeric (another Ayurvedic healer) works to soothe inflammation while licorice root evens skin tone. Basically, she’s a spenny goodie but she gets the job done.
The Smoothing Facial Polish – Imperial Glow, $45, gently buffs dead skin cells away with finely milled rice powder for a radiant complexion. The exfoliator also contains repairing ashwagandha to promote even skin tone, as well as hydrating lotus seed for a double dose of moisture.
You’ll never go back once you try the Detoxifying Facial Massage Tool – Kansa Wand, $70. It’s made with a sacred mix of copper and tin called Kansa to balance your skin’s pH levels. Depuff, soothe, and calm your skin wherever and whenever. Check it out in action:
@byrdie Want to learn more about the Kansa Wand? We’re going live on Thursday with Michelle, founder of @R A N A V A T #facialmassage #skintok ♬ UNDERWATER WONDERSCAPES (MASTER) – Frederic Bernard
We stash ours in the fridge for an added cooling effect. It’s the ultimate wake-up call.
Protect your energy, besties! We’ve put together the ultimate guide for soul care, the new self-care, BTW.
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