Rosie Huntington-Whiteley Told Us All Her Beauty Secrets



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Who doesn’t have a girl crush on Rosie Huntington-Whiteley? She’s completely angelic, hilariously funny, super down to earth, a dedicated businesswoman and mother, and talented actress and model – and she does all of that while always looking incredibly stylish! And don’t even get us started on her bone structure, flawless brows, and gorgeous lips!

Starting out as a model, then starring in movies and brand campaigns, Rosie told us she wanted to do something more, so set out to create her own hugely successful lingerie collection (we have a few sets ourselves). But Rosie didn’t stop there, she told us, “I’ve been fortunate to work with so many incredible people during my years in the hair and makeup chair, which is why I started Rose Inc., so I could share the knowledge they’ve given to me.” And that’s exactly what she’s done with her online magazine full of epic industry secrets, interviews with experts, and a whole ton of Rosie exclusive content – ‘beauty from the insider out,’ as they put it.


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Having had hundreds of makeup gurus paint her face, Rosie knows what she’s talking about when it comes to makeup and beauty! So, we asked her all our burning questions on her skin routine, makeup and hair tips, and more…

Check out our chat with Rosie:

Rosie on Skincare:

1. What’re your 3 fave skincare products you never travel without?

Rosie: Sunscreen, Lano 101 Ointment (for dry lips and cuticles), and Bioderma Sensibio micellar water.

2. Do you ever use drugstore skincare? 

Rosie: If my skin starts to become oilier than usual, I like to use witch hazel as a gentle toner.

3. What are the best lessons you’ve been taught by skincare experts/derms/ makeup artists?

Rosie: One of my favourite lessons is that if you’re wearing bronzer, dusting just a little bit on your eyelids will bring the whole look together.


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4. What beauty brand do people need to know more about?

Rosie: Biossance is an incredible skin-care brand. I love the science and sustainability behind their products, and I love that they use clean ingredients.

4. Are you as obsessed with beauty tools as we are?

Rosie: I love a good eyelash curler. Using one takes only a few seconds, really, but it makes all the difference.

Rosie on Makeup:

1. What’s your everyday makeup look?

Rosie: I love to play with makeup, but if I’m in a rush, I can be ready in 10 minutes. I favor a little warmth in the cheeks, groomed brows, glowing skin, and typically a nude or neutral lip. Nothing too “done” for everyday. This video is a cheat sheet for one of my go-to looks:

2. What are your makeup tips for glowy skin?

Rosie: It all starts with skincare. If your skin is well-moisturized, then you can use less makeup to achieve a glow. From there, I love to mix some Dr. Barbara Sturm’s Glow Drops into my foundation for an all-over glow, and lately, I’ve been using Kevyn Aucoin Glass Glow to give my cheekbones a dewy look. I tend to avoid anything with an overly frosty finish.

3. What are your go-to makeup products?

Rosie: Tinted moisturizer, Bioderma or Lano lip balm as a base for my lip colour, Chanel Soleil Tan de Chanel bronzer, Hourglass Arch Brow Sculpting Pencil, and lately, Sunnies Face lip color.

4. What makeup trend are you currently loving?

Now that we’re heading into autumn, I’m feeling a lot of moodier colors – silvery green, midnight blue, deep copper – on the eyes for evening.


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5. What piece of makeup or beauty advice surprised you the most?

Rosie: I am constantly learning. That’s what I love most about the creativity that comes from the artistry within makeup. I feel I have learned so much over my career as a model but even more so since the launch of Rose Inc., as I’m interviewing and filming so many incredible women, artists, and experts. Everyone’s approach to their beauty routine is unique and different and there is always a tip or product to learn about. Researching skin is a true passion of mine as I’m in constant pursuit to solve my own skin issues. My biggest revelation this year has been the benefits of using non-comedogenic and oil-free products. I religiously cross-check my skincare and makeup products against a list of pore-clogging ingredients and remove any that contain them. My skin has cleared up dramatically after suffering with acne for well over a year. Its been a game-changer for me.

6. What’s your ultimate hero product and who is your hero?  

Rosie: Hourglass Vanish Seamless Finish Foundation Stick. This is the most beautiful foundation I have ever worn. My hero is my son, Jack.


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Rosie on Hair:

1. How do you keep your hair looking so healthy and glossy?

Rosie: I am a faithful user of Olaplex No. 3 to keep my hair strong, and Malibu Blondes helps keep my blonde from looking dull.

2. What hairstyling hacks can you not live without?

Rosie: If I’m creating a sleek hairstyle, I mist a little hairspray on my fingers, then smooth down flyaways. This keeps even the tiniest hairs in place, but it doesn’t leave my hair feeling shellacked.


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Rosie on Business:

1. What have you learned since starting Rose Inc.? 

Rosie: So much. I never imagined I’d be learning the ins and outs of web analytics, for instance, but now I understand more about page views and unique visitors than I ever thought possible. More than that, though, I’ve found that if you listen to your audience and create a strong team, you can accomplish incredible things. For instance, we hadn’t originally anticipated holding a makeup Master Class in our first year. Maybe, I thought, in our second year. But our audience was asking for real-life experiences, and so we made it happen—and it was incredibly successful. That taught me not to impose artificial limits on what’s possible. Anything is possible if you’re willing to work hard and think creatively.

2. How do you balance running your beauty empire among everything else you do?

Rosie: Time management is a large part of the answer. I’ve learned not to waste time, to be decisive, and to focus on what’s essential. But the other part of the answer is that I trust the members of my team to draw on their expertise, and I listen to their recommendations when it’s time to make decisions. I know I can’t do everything alone, but together, we can accomplish more.

3. Which business women/beauty moguls inspire you?

Rosie: I admire women who know their worth and the value of their ideas – and who aspire to lift all women up with their own success. Cassandra Grey, Pat McGrath, Emily Weiss, Maria Hatzistefanis, and of course, Huda are all inspirations to me.

We don’t know about you, but we just fell even deeper in love, and just learned some pretty bomb beauty tips! Let us know your fave tip in the comments below.