Beauty Guru @MakeupforWOC Swears By These Self-Tanners For Melanated Skin


via Giphy

Public service announcement: Black and Brown beauties can wear self-tanner, too!

It wasnt until recently – yes, at my big age of 28 years – that I uncovered the sheer brilliance of self-tanner for melanated skin. The bronzer and self-tanner section right before the SPF aisle? Yup, I used to *consistently* walk past it without thinking, but not anymore, thanks to everyones favorite esthetician and beauty maestro, Tiara Willis, famously known as @MakeupforWOC, who continuously attested to its skin-evening and glow-boosting effects on melanin-rich complexions. Fast forward to now, and a Black girl self-tanner movement is slowly erupting on Twitter and TikTok, with many beauties of color vouching for the technique.  


View this post on Instagram


A post shared by Zipho Ntloko 🧿 (@zipho.ntloko)

Why is it a Game Changer for Deep Skin Tones? 

Discoloration is a skin woe that commonly impacts melanated complexions, and what self-tanner does is help even the skin out and lessen the appearance of dark spots like pigmentation, stretch marks, and KP (keratosis pilaris) while adding a nourished body glow as an extra. After use, the result is a more uniform skin color with thee most gorgeous golden-looking gleam. 


Recently on Twitter, Willis recommended Beauty by Earth Self Tanner, $32, as one of her current go-to tints.  

The Best Black-Girl-Friendly Self-Tanners, According to TikTok? 

@evangeliab_ idk if this works or it’s in my head?? #lifestyle #StJudeDadPhotos #blackgirltiktok #blackgirlluxury #blackgirlstan ♬ original sound Evangelia

@Evangeliab_ combines a single coat of Jergens Natural Glow Instant Sun Sunless Tanning Mousse, $12, in ‘Deep Bronzewith a double coat of b.tan Too Tan To Give A Damn 1 Hour Self Tan Mousse, $13, in ‘Insanely Darkfor a beautifully bronzed and sun-kissed complexion.  

@samwellla Trying self-tanning mousse on my deep complexion for the first time. I heard black girls were self-tanning this summer, so here I am! ✨ can’t lie I enjoyed it 👀 I’ll post the results tomorrow 🤞🏾 #selftanning #selftanningmousse #blackgirltanning #originalcontent #blackgirltiktok ♬ Hip Hop with impressive piano sound(793766) – Dusty Sky


@Samwellla also uses Jergens Natural Glow Instant Sun Sunless Tanning Mousse, $12, but in the shade ‘Ultra Deep Bronze.Once applied, the formula immediately enhanced her rich complexion, adding gorgeous depth and luminosity.  

@_tylagomez black girls 🤝🏽 self tanner✨Look at how even and golden my skin is 😍 @sttropeztan #ad #glowwithconfidence #blackgirltiktok #blackgirlstan #beautyroutine ♬ HOT & SPICY SALSA – Jaycee Mante


@_Tylagomez grabs onto her can of St. Tropez Luxe Whipped Crème Mousse, $48, for an enhanced body glow. This was her first time trying out a self-tanner, and the outcome had us INFLUENCED! 

A Few Application Notes from a Pro: 

@chocolate_chun_li #stitch with @niyanextdooor Tips for applying self tanning mousse #blackgirltan #blackgirltanning #spraytan #spraytanning #spraytanartist ♬ original sound – Chocolate_Chun_Li

In her now-viral TikTok tutorial, Sabrina Johnson, an LA-based spray tan stylist and the founder of Gold Trim Tans, shares her tips for a streak-free and flawless finish.  

1. “Make sure you shave (if you want) and exfoliate your skin” to buff away any dry skin, flakiness, and residue (including makeup, sunscreen, and deodorant) as this can cause uneven blotches and streaks.  
2. “[Next], put aside dark, baggy clothes as this is what youll wear for the next four hours while your tan develops before your first rinse.” 
3. Use gloves instead of mitts – “[this way] you’ll get further use out of your whole bottle without losing product to the mitt.” 
4. Apply self-tanner “very lightly over your elbows and knees” as these areas are already typically darker than the rest of the body.  

What to shop according to Johnson?

Bondi Sands Self Tanning Foam, $26, gets her stamp of approval for a DIY tint. Watch her quick and easy #GRWM self-tanner TikTok tutorial below: 

@chocolate_chun_li Self tanner tutorial using bondi sands tanning foam #blackgirltan #blackgirltanning #spraytan #spraytanning #selftanner #spraytanstylist ♬ original sound – Chocolate_Chun_Li

For more super-affordable tanning solutions, check out our latest list of newbie-friendly drugstore gems. 

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.