Why Primark Beauty Might Just Be The Best Thing We Discovered This Year


primark makeup ps makeup

Yes, you read that title right, Primark is now doing beauty! The UK’s fav highstreet store has branched into beauty, and we’re pretty damn excited about it – for obvious reasons. We’ll just start by mentioning that there’s a 28-shade eyeshadow palette that costs £4 ($5.50) – that’s less than 15p per shadow! Are we expecting amazing pigmentation and long-lasting lipsticks, no, but we’re down to try them anyway!

Primark’s new makeup collection, PS, has pretty much everything, from foundation and contour sticks to liquid eyeliner, glitter palettes, lip liners, nail varnish and tons more. You could probably fill an entire makeup bag for less than £30, so of course, we had to play with them, here’s what we thought:

Gold Rush 28-Shade Glitter Palette, £4


This palette is a combo of 14 nude, cream formulas and 14 glitters in a gel formula. The color payoff is not insane, but it’s also not terrible – with a little building up the creams work well enough, although they do crease. You can also pat them on top of cheekbones for a little highlight too. The glitters are pretty intense and actually have amazing staying power; they didn’t fall on our cheeks AT ALL. The glitters look really pretty patted on top of the eyelid, either on top of a cream or powder, but if you’re expecting a densely packed layer of glitter, you won’t get that. The packaging is very plastic, but for £4, we’re not complaining because we have so much to play with.

Matte Metallic Liquid Lipstick, £3.50

The bronze shade is surprisingly pigmented, so you can wear it alone, or use it on top of a liquid lipstick and it will give a metallic finish. It’s not super long-lasting, so expect to reapply!

Insta Girl Diamond Lip topper, £2.50

These glitter glosses are exactly what you would expect; they give a pretty shimmer to lips that are not in your face or excessively glittery. They’re a bit sticky, and they smell like the sweet glosses of the 90s, but we love the throwback.

We also tried the nail varnishes (£1.50), and we loved the holographic shades. We tried ‘Glitter Tips’, (a gel glitter formula designed to add sparkle to the end of your lashes), which was definitely a miss – glitter at the end of your lashes just doesn’t work! Overall we’ll say that the Primark collection is pretty much what you can expect, not amazing quality and the packaging of some eyeshadow palettes is very basic, but for the price, we love that this gives you the chance to play, especially if you’re not massively into makeup or just want to try out new trends.