Release Your Inner Animal With Our Fiercest Palettes Yet!

Hey my loves! I am so psyched to introduce you guys to our sexy AF, WILD Obsessions Palettes! When we started working on this collection, I was really inspired by these beautiful animals, but it was more than just the colors and prints I was drawn to. I wanted to focus on powerful, bold, and fearless animals that are a source of inspiration during these wild times: the Python, Jaguar, Chameleon, and Tiger. So, we created the fiercest palettes inspired by these dope animals, with vivid pops of color, dreamy textures, and subtle transition shades that empower you to express your wild side or tame your inner feline.

Our four new limited edition Wild Obsessions Palettes are all SO beautiful and fun, and we really went all out to create playful packaging, luxe formulas, and cohesive yet creative color selections for you to play with. We packed these with insane shimmers, stunning new 3D duo-chrome finishes, and creamy mattes that make a super smooth base for any look.

These four animals, the Python, Jaguar, Chameleon and Tiger, are not only magnificent to look at but absolute icons in the animal world! Check everything you need to know about the shades and the formulas:

Meet the Wild Obsessions Python Palette

The python is such a stunning animal, bold, self-assured and known to transition and transform over its lifetime, shedding its skin when it needs to grow. So, of course, we wanted to channel that fierce python energy with a python color-inspired palette that lets you get your creative juices flowing. The palette is packed with metamorphic gold and green duo-chromes, mixed earthy tone bases, and a dash of exotic blue-greens that flash wildly as you wear them – yasssss!!

Meet the Wild Obsessions Jaguar Palette

I am absolutely obsessed with this animal! The jaguar is the ultimate symbol of power, and they’re so sleek, mysterious and sexy, and I really got inspired by their stunning yet low-key print. Like the animal, our Jaguar palette commands attention with its smoky color scheme. A mix of blacks, greys, bronzey and purple hues in different finishes allow you to create dramatic looks that will make you feel fierce AF!

Meet the Wild Obsessions Chameleon Palette

The chameleon is such a genius animal, unlike any other! Cunningly intuitive, the chameleon knows when to change its colors, when to blend in, and when to stand out. We channeled this concept into our Wild Chameleon palette, which is made up of contradictory yet complementary pops of vivid color, including vibrant purples, glamorous golds and earthy oranges, as well as more neutral shades, giving you the choice to stand out and be seen, or stay beautifully subtle in the shadows.

Meet the Wild Obsessions Tiger Palette

Who isn’t obsessed with tigers?! They’re stunning, distinctive, and courageous animals. Tigers have unique instincts, an abundance of strength, willpower and conviction, and don’t get us started on how incredible their fur print is! For our Wild Tiger palette, we created a sumptuous champagne gold palette that includes a roar of animalistic, taupe neutrals and a stroke of feline terracotta shades, allowing you to be beautifully brave with your look!

P.S. This delicious Tiger palette is sold exclusively at Hudabeauty.com, ASOS and Sephora Europe.

The Textures

These nine-pan palettes are loaded with four luxe, innovative textures, from suede-soft mattes, rich metallics (sparkly and foiled!), and one never-seen-before multi-reflective, 3D python print-embossed shimmer.

3D Shadows: These new 3D python print-embossed metallics are here to step up your shadow game (and give you major vibes!). Super lightweight to the touch and loaded with multi-reflective metallic pigments, these intense foils have a high sparkle finish for extra drama.

Depending on how you apply, you can achieve multiple finishes. For a soft glow or a subtle highlight, use a dry, fluffy brush, or for an intense foil finish, use your finger or a dampened flat or stiff liner brush.

Foil Metallics: Creamy, high shine, and super pigmented, these metallic foiled shadows will add intense shine in one swipe. They’re so rich and feel deliciously creamy! Peep the unique, dotted metallic foil in Jaguar!

Sparkly Metallics: These creamy metallics have a semi-sheer and sparkly finish that layers beautifully on top of mattes to add dimension and a beautiful glow. They also look so incredible on top of our new black Matte Basics Melted Shadows.

Mattes: Pigmented, creamy to the touch, and seamlessly blendable, these formulas are everything you want from a matte shadow. Lay them down as a base for your wild look, or let the rich color stand alone. Try using them with a dense detail brush to create a winged liner look.

How to use:

Step 1. Create the perfect canvas with our Black & White Matte Basics Melted Shadows.

Step 2. Build your base with matte shadows.

Step 3. For a soft metallic finish, use a dense, flat brush to apply metallic formulas. For a fuller coverage foil effect, use your fingers or a sponge applicator.

Step 4. Sweep on the 3D shadows with a flat brush for an all-over multi-chromatic look, or use your finger for more intense shine – you can also use with a damp brush for an extreme foiled effect!

Meet our Wild Obsessions Liquid Matte + Silk Balm Minis

We also created limited-edition Liquid Matte shades to match our Wild palettes, and we had to include a mini Silk Balm in the pack because we know it’s become such a staple in everyone’s kit.

The trio of super-pigmented, easy-to-use mini Liquid Matte lipsticks apply like silk and dry to a suede-like finish. And, of course, the color-rich formula is super comfortable to wear and will have you feeling fierce AF (with or without your mask!).

The mini Silk Balm in Blush is perfect for layering on top of the lipsticks for a juicy, hydrated pout or for prepping the lips before.

The Shades:

Liquid Matte in Untamed: An intensely deep purple
Liquid Matte in Huntress: A rich, rusted rose
Liquid Matte in Feline: A beige nude
Silk Balm in Blush: A subtle, sheer pink

I CANNOT wait for you guys to play with these!! Our Huda Beauty Wild Obsessions Palettes, $29 USD (£27, €29.95, 135 AED) and our Wild Obsessions Lip Kit, $33 USD (£33, €34.95, 158 AED), will be available to shop online at HudaBeauty.com on August 17th.