KAYALI Déjà Vu White Flower | 57

When my sister Mona and I created our fragrance brand, KAYALI, we knew we wanted it to be something new and fresh. We introduced a collection of four fragrances with the unique concept of layering, a very traditional fragrance technique that pays homage to our Middle Eastern heritage. To add to our collection, I am so psyched to introduce you to our new, fifth KAYALI fragrance, the super addictive, sexy and ultra-feminine fragrance, Déjà Vu White Flower | 57.

KAYALI Déjà Vu White Flower | 57: The Scent

Artfully crafted with some of the finest raw materials, KAYALI Déjà Vu White Flower is an enveloping warm and sultry scent with an alluring bouquet of white florals. A unique bouquet of jasmine, tuberose, patchouli, and gardenia are blended with rich sandalwood and fruity notes of white nectarine and green pear, creating a sensual scent that is captivating, refreshing and seductive – I am truly obsessed with this new fragrance!

KAYALI Déjà Vu White Flower | 57: The Inspiration

KAYALI Déjà Vu White Flower | 57

Mona has always loved jasmine and tuberose, especially because the dreamy smell of jasmine reminds her of our mum, and she knew she had to create a fragrance with it. Mona has spent over two years working on the ultimate fragrance that does justice to these beautiful notes with a beautiful bouquet of white flowers. The uplifting notes of green pear, white nectarine, and orange flower perfectly mimic the excitable spirit she was feeling at the time. It actually took 57 modifications (hence the number) for her to reach the perfect scent that evoked the beautiful spirit of warming nostalgia and the thrill of future hope.

The name Déjà Vu goes way back – Mona has been using déjà vu to describe how fragrance takes you back to a certain memory since she was a teenager, and it’s so true. Smell is one of our strongest senses, and a single scent can immediately transport you back to a special moment and give you such a wonderful feeling of familiarity and love, just like Déjà Vu White Flower | 57 – a truly romantic and alluring scent.

KAYALI Déjà Vu White Flower | 57: Fragrance Notes

KAYALI Déjà Vu White Flower | 57

Déjà Vu White Flower | 57 has a super generous concentration of 25% oil, which means the intense fragrance is not only powerfully seductive, but you’ll be enveloped in the scent of it all day long.

Top notes: Green Pear, White Nectarine, Lush Gardenia.

Middle notes: Indian Jasmine Absolute, Orange Flower, Tuberose Infusion.

Bottom notes: Crystallized Patchouli, Cashmere Woods, Sri Lankan Sandalwood, Tahitian Vanilla.

Mona and the team at Firmenich found the finest raw materials from around the world and integrated Jasmine and Tuberose from India, Patchouli from Indonesia, Sandalwood from Sri Lanka, and Vanilla from Tahiti. The result is a seductive, yet warm and calming scent that is steeped in nostalgia and love.

Tips and Hacks for Using Déjà Vu White Flower | 57:

Mona loves to spritz her hair towel with Déjà Vu White Flower | 57 before drying her hair. Or you can spray your hairbrush before brushing your hair. This is such a great hack and gives a subtle hint of the fragrance that will follow you around all day.

Spay your pulse points – your wrists, inside your elbows, and neck – and gently pat together. Never rub, as this can disrupt the fragile perfume notes.

Layering tips: The KAYALI collection is all about layering to create your own, unique signature scent. Try layering KAYALI Vanilla | 28 underneath Déjà Vu White Flower | 57 for a sweet, opulent and sophisticated scent. Or try layering KAYALI Déjà Vu White Flower | 57 underneath Musk | 12 for a sweet, juicy uplifting scent that will elevate your mood in the morning – this blend is perfect for daytime. Find out more about how to layer your fragrances here.

KAYALI Deja Vu White Flower | 57 | will be launching on ShopHudaBeauty.com on 10th Jan and with retailers in-store and online on 18th Jan ($85 USD / £67 / €77 for 50ml).