Cheap Prices & Insane Formulas... Filipino Makeup Is About To Blow Up!



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K-beauty has dominated the skincare world over the last few years and quickly made its self at home in our skincare routines. Well, F-beauty, aka Filipino beauty, is about to join the party, but instead of adorning your bathroom shelf, you’ll need to make some space in your makeup bag. What can you expect from F-beauty? Conscious, clean makeup products with long-lasting multitasking formulas that cater to a range of skin tones at affordable prices. That’s why we’re starting to see it crop up in the makeup kits of A-listers and some of our fave MUAs. Now we have your attention, here are all the deets.

Why F-Beauty Is SO Popular

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F-beauty is honing in on the current beauty conversation of conscious, clean, and inclusive makeup products, which explains its new-found popularity. With the majority of the trending makeup lines being paraben-free, cruelty-free, suitable for a range of skin tones, and uber affordable (many of the products retail for less than $10), it ticks all the boxes. We also love the multitasking formulas that promise to save you both time and money. The added bonus? The packaging is hella-cute and a little bit luxe, think Glossier meets Milk. Finally, we have to mention the F-beauty Instagram grids we’ve been seeing, which epitomize makeup goals with plenty of monochromatic makeup looks and dewy skin galore.

While F-beauty has been pretty difficult to get your hands-on in the Western world up until recently, US Beauty site, Rosie Inc, has just started stocking the cult F-beauty brand, Sunnies Face. You can also buy a ton of F-beauty products at online retailer – our cart is currently full!

Here’s everything you need to know about the F-beauty brands that are about to be everywhere.

F-Beauty Brands You Need On Your Radar

Sunnies Face


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Price point: $20 and under
Bottom line: The hero F-beauty brand celebs are currently loving.

Sunnies Face is paving the way for F-beauty and is so far the best-known brand among the bunch all thanks to their matte lipstick, named Fluffmate. The long-lasting formula comes in nine colors, which were refined from 350 tested colors in over 22 formulas to ensure it could be worn by all skin tones. The lipstick has since received the seal of approval from celeb MUAs like Hung Vanngo and Katie Jane Hughes who work with the likes of Ashley Graham, Hailey Bieber, and Selena Gomez. Since the famous lipstick, they have dropped a blush, lip tint, brow liner, and highlighter stick. To top it off, Rosie Huntington Whiteley has also released a collab with the brand.

Blk Cosmetics

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Price point: $20 and under
Bottom line: Affordable makeup ideal for no-makeup makeup.

Co-founded by Filipino actress Anne Curtis, this brand is a no-makeup makeup lover’s dream! The founders wanted to keep things simple, elegant and uncomplicated. As a result, the collection is filled with multi-use paint sticks that can be used on your cheeks and lips, long-lasting lip colors, and sheer SPF skin tints. The brand is also certified PETA cruelty-free.


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Price point: $4 and under!!!
Bottom line: Makeup everyone can afford

Careline is known for its low price point and glowing reviews – does it get any better than that? With soft suede lipsticks and oil-controlling blushers, the brand offers multitasking products in super cute packaging. We’ve got an eye on the Careline Skinny Mascara, $3; it’s the skinniest brush we’ve ever seen – perfect for those extra-fine lashes.

Happy Skin

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Price point: $15 to $25
Bottom line: Multi-use products your wallet will love

If you carry your makeup bag in your purse, you’ll understand the importance of multi-use products and therefore LOVE Happy Skin. The cruelty-free skincare brand provides easy-to-use, multitasking products with a soft finish. The Kiss and Bloom Lip and Cheek Tint comes highly recommended and is perfect for a monochromatic makeup look. 


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Price point: $15 to $40
Bottom line: Celebrity MUA-owned brand with a luxe feel.

Founded by Filipino celebrity MUA Albert Kurniawan, Teviant is on the more luxe end of the spectrum and delivers high-quality formulas in stunning rose gold packaging (giving us Charlotte Tilbury vibes). There’s also a gorgeous collection with Filipino actress, Love Marie – if you’re unfamiliar with either, think of this pairing like the MakeupbyMario and Kim K collab!

For more amazing beauty brands, check out 6 affordable brands we’re currently obsessed with.