TikTok On Trial: The Liquid Contour With 1.7 Million Views


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PSA: if it’s viral on TikTok, it’s probably sold out. Case in point: the Charlotte Tilbury Hollywood Contour Wand, $40, that despite being a relatively old product, recently went viral and legit sold out in seconds. Since it’s still off the shelves, #BeautyTok came through with ANOTHER product that boasts similar qualities; enter the KVD Beauty ModCon Liquid-Gel Contour, $28. So far, we’ve seen glowing reviews claiming it’s super easy to find, apply and blend, plus, it’s a little easier on the pocket than the OG cult contour wand. Naturally, we had to put it on trial and answer the question everyone has been asking – is this liquid-gel contour the new must-have contour product?

The Hype

@belladream111 New Product Alert 🚨 Must watch KVD Modcon Liquid Gel Contour shade Medium Tan Warm 50 #fyp #kvdbeauty #coutour #makeup ♬ original sound – Belladream111

So far, #KVDliquidcontour has over 1.7 million views on TikTok, with dozens positively reviewing its easy-on-the-skin formula and non-sticky, natural finish.

What it is: A lightweight liquid-gel contour infused with daisy flower extract that hydrates and plumps the skin while giving that sculpted finish. The long-lasting formula blends effortlessly into the skin – no harsh lines here – without disturbing your base complexion products. It comes with a doe-foot wand applicator for easy and precise application.

@beautypassionista Getting that glow-up with KVD #beautyhacks #beautytips #beautytok #contourtutorial #contouring101 #glowup ♬ just like magic – Ariana Grande

How to apply: The formula is super pigmented, so a little goes a long way. Apply two to three dots below your cheekbones, around your forehead, jawline, or wherever you’d like to add dimension to your face. To blend, use a dense brush like our Huda Beauty Tantour Face Brush, $28, or a damp makeup sponge for a subtle snatch.

@carsynnlovee I CANT KEEP THIS PRODUCT TO MYSELF ANY LONGER LOVEES…. #contourwand #viralbeautyproducts #kvdbeauty #kvdliquidcontour #bronzer @KVD BEAUTY ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

What we liked: Right off the bat, we loved the doe-foot applicator with its tapered tip that gives good precision for smaller areas like the nose or eyes. The liquid formula has plenty of play time, and it only took us about six seconds to blend it out for the most natural faux shadow, which stayed on for the entirety of our nine-to-five day.

Another major bonus? As the gel formula is so lightweight, you can layer and build your contour from a subtle look to a super chiseled beat in seconds. There are also eight shades in the KVD beauty collection to choose from, whereas the Charlotte Tilbury Hollywood Contour Wand, $40, has just two.

What we didn’t like: Using a liquid can take a little time to get used to, but once you get it down the formula is really fun to play with.

Our Final Verdict

If you’re new to the contour game, this product makes blending extra easy and delivers a sculpted, natural lewk in seconds. Since it has a wider shade range and a better price tag compared to its alternative, we’re officially part of the ‘TikTok Made Me Buy It’ squad.

Check out what we thought of this $3 lip gloss that went viral on TikTok.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.