New & Affordable Beauty Brands To Shop If You're Ballin' On A Budget

Beauty News

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Whether boujee or budget, our eyes constantly scan the market for new beauty brands. Okay, maybe we pay extra attention to the latter, but can you blame us? It’s something else when you discover kind, effective formulas in gorgeous packaging that don’t break the bank. Scroll to find four of the latest new and affordable brands we can’t help but swipe our cards for.

1. BYOMA Beauty

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Founder Marc Elrick has a mission: to cure the misinformation spread on social media that was normalized during the pandemic. With SO many people playing chemist in their bathrooms by mixing and layering different formulas and ingredients, he sought to fill a gap in the skincare market. His answer? Fuss-free formulas uniquely formulated with a breakthrough Tri-Ceramide Complex that’s dedicated to repairing your skin’s barrier.

Now a growing one-stop shop to “boost your skin barrier — not break it,” BYOMA uses recyclable, neon-colored bottles and tubes to bring life back to your skin and fun to your bathroom cabinet. Can we get a hallelujah?

Product pick: Brightening Face Serum, $16

2. Next Of Us

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If expensive shampoos aren’t getting you closer to your #hairgoals, it’s time to consider your hair porosity and the amount of product your hair can absorb. DW, Next Of Us does all the hard work by curating products with different porosity levels for type 3A to 4C textures to enjoy. And since the brains behind the business understand how much product your hair needs (and wants!), their nourishing line totally comes thruuu!

Exclusively sold at Walmart, their collection includes shampoos, conditioners, styling gels, and more – each formulated without sulfates, dyes, or parabens. Oh, and shoutout to that packaging – its designs showcase different curl patterns to help you instantly recognize the product best suited for your hair type.

Product pick: Moisture Mask, $7

3. Skin Proud

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Skin Proud is one of the latest brands derms have been raving about. With zero compromises on price, efficacy, or aesthetic, it uses science-led ingredients and potent natural extracts for happier and healthier skin. We also love how the clean vegan formulas are specially formulated to slot effortlessly into your morning and evening routine – they’re even color-coded so you never get confused about when to use them. But our fave thing about the newbie brand? The skincare line is hell-bent on celebrating “everything that makes you, you.”

Product pick: Detox Tonic with 5% Lactic Acid, & Glycolic Acid, $13

4. Public Goods 

In a nutshell, Public Goods is filled with “healthy, sustainable, everyday essentials you can trust” with cereals, pet munchies, toiletries, and even wine up for grabs. They’ve recently ventured into skincare with a chic line that prioritizes science-backed ingredients in sustainable packaging designed to look beautiful in your space. The brand effortlessly demonstrates that being eco-responsible can also look luxe at affordable prices. After all, “you don’t need to be a superhero to save the planet.”

Product pick: Clay Mask, $15

While we still have you, check out this cult-classic lip balm that costs $1 – you read that right.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.