We’re High Key Obsessed With These 12 New Beauty Drops



Another day, another beauty drop, another reason to whip out your wallet and say, “Take my money.” The beauty scene is serving some major goodness right now, and we’re stoked to tell you about 12 of our favorite recent launches. From a juicy watermelon SPF that’ll leave you beyond glowy to an $11 mascara that stands up to splurge-y high-end brands, you’ll be glad you picked up these finds on your next beauty haul.

1. Hello Klean Nourishing Micronutrient Wash, $24

1-Hello-Klean-Nourishing-Micronutrient-washSource: Hello Klean

Tight, dry or itchy skin after your showers? Yeah, us too! Us Dubai-based beauty lovers all agree that bathing in hard water DOES dry out your skin when you shower! The water used in the UAE (and any other region of the world rich in limestone, for that matter) contains minerals and metals that can wreak havoc on your skin.

Lucky for us, this moisturizing, milky body cleanser uses soothing matcha green tea and microalgae to wash away hard water deposits while strengthening your skin’s barrier. Vitamin-rich ingredients like niacinamide, tocopherol, and panthenol also combine with sweet almond oil to bring your skin’s softness right back. It’s like giving your skin a hug!

2. Herbivore Botanicals Nova 15% Vitamin C + Turmeric Brightening Serum, $64

2-Herbivore-NOVA-VitaminC-and-Turmeric-SerumSource: Herbivore Botanicals

If you don’t yet have a vitamin C product in your morning skincare rotation — or you’re in the market for something new — this is your sign to “add to cart.” Herbivore Botanicals just debuted their Nova 15% Vitamin C + Turmeric Brightening Serum, $64, which contains 15% THD vitamin C and antioxidant-loaded turmeric (which is what gives it the yellow color). It also contains arbutin to help fade hyperpigmentation. The serum has a light turmeric scent, a creamy feel, and leaves you with a gorg hydrated glow.

3. Topicals High Roller Ingrown Hair Tonic, $26

3-Topicals-High-Roller-Ingrown-Hair-TonicSource: Topicals

We can all probably agree that ingrown hairs are a drag. They’re itchy and sometimes painful, and let’s not dismiss the fact that they totally kill your vibe. Topicals’ new High Roller Ingrown Hair Tonic, $26, is genius not just in formulation, but in its mess-free roll-on delivery. It nixes those uncomfy red bumps with salicylic acid, a beta-hydroxy acid (BHA) that exfoliates the top layer of skin. It also contains glycolic acid, an alpha hydroxy acid (AHA) that also exfoliates along with zinc PCA to nix inflammation and irritation.

4. Milani Cosmetics Highly Rated Anti-Gravity Mascara, $11

4-Milani-The-Highly-Rated-Anti-Gravity-MascaraSource: Milani Cosmetics

We love a good mascara launch, and Milani Cosmetics’ Highly Rated Anti-Gravity Mascara, $11, totally delivers. For $11, you get instant definition, lash separation, no clumping, and — perhaps best of all — major lift. With some budget-friendly mascaras, you have to contend with a bit of flaking or transfer, but this one stays right where you put it all day long.

5. Glow Recipe Watermelon Glow Niacinamide Sunscreen SPF 50, $34

5-Glow-Recipe-Watermelon-Glow-Niacinamide-Sunscreen-SPF50Source: Glow Recipe

Nobody does watermelon quite as well as Glow Recipe, which is why we’re so lit up over the brand’s new juicy watermelon SPF. It’s a super hydrating, glow-boosting formula that combines both chemical and mineral sunscreen to shield your skin from the sun’s damaging rays. Plus, niacinamide helps brighten your complexion, hyaluronic acid plumps, and aloe vera soothes. You’ll feel so cool whipping this one out of your purse for that midday reapplication.

6. Maelove Moonlight Retinal Super Serum, $37

6-Maelove-Moonlight-RetinaldehydeSource: Maelove

You’ve heard of retinol, but have you heard of retinal? It’s another derivative of vitamin A but packs an anti-aging punch that’s 20 times more effective than the former. What makes Maelove’s Moonlight Retinal Super Serum, $37, a true winner is the gentle, hydrating formula that minimizes the irritation you might experience when using prescription retinoic acid or a high concentration of retinol. It contains brightening niacinamide, ceramides to bolster the skin barrier, and hyaluronic acid and squalane to hydrate.

7. PATTERN by Tracee Ellis Ross Transition Mask, $25

7-PATTERN-by-Tracee-Ellis-Ross-Transition-MaskSource: PATTERN by Tracee Ellis Ross

If you’ve got curly, wavy, or coily hair and want to transition out of chemical processing or protective styles, you’ll love this new launch from PATTERN, a haircare brand created by Tracee Ellis Ross. The mask features a powerful blend of ingredients that help strengthen your hair for less breakage, fewer split ends, and reduced hair fall. It also contains moisturizers — like manuka honey and castor oil — to enhance shine, bounce, and curl definition.

8. REVLON ColorStay Skin Awaken Concealer, $12

8-Revlon-ColorStay-Skin-Awaken-5-in-1-ConcealerSource: REVLON

Let’s give a round of applause to this multitasking, skincare-meets-makeup concealer from REVLON. Not only does the buildable formula instantly camouflage complexion inconsistencies, but it nourishes your skin with a robust cocktail of heavy-hitting ingredients. You’ve got caffeine to smooth and tighten, vitamin C to shield skin from free radicals, and glycerin to moisturize.

9. Hourglass Cosmetics Vanish Airbrush Primer, $56

9-Hourglass-Vanish-Airbrush-PrimerSource: Hourglass Cosmetics

If you’ve got oily skin, large pores, or uneven skin texture, consider the new Hourglass Cosmetics Vanish Airbrush Primer, $56, your pre-makeup bestie. It has an instant filtering effect that makes skin look smooth and soft while also keeping shine under control throughout the day. It’s meant to be used as a makeup primer to help perfect your foundation and extend your wear time, but you can also wear it alone.

10. Freck Beauty Lashrocket Liner with Lash Enhancing Peptides, $24

10-Freck-Beauty-Lashrocket-Liner-with-Lash-Enhancing-PeptidesSource: Freck Beauty

Not all liquid eyeliners deliver a quality wing. Some smudge, smear, flake, or fail to create a picture-perfect crisp line. Freck Beauty’s latest launch, the Lashrocket Liner with Lash Enhancing Peptides, $24, won’t betray you like some of the others. It boasts an inky black formula delivered via a lightweight wand and ultra-precise brush tip. The result is a gorgeous flick every time — even if you don’t consider yourself a liquid eyeliner pro. Plus, it contains peptides to nourish your lashes.

11. Tree Hut Coco Colada Whipped Shea Body Butter, $11

11-Tree-Hut-Coco-Colada-Whipped-Shea-Body-ButterSource: Tree Hut

In the market for a new body butter to get you in the mood for summer? Meet Tree Hut’s Coco Colada Whipped Shea Body Butter, $11, a whipped body butter that’ll instantly transport you to a tropical oasis filled with swaying coconut palms, sweet pineapple, and creamy coconut milk. Shea butter, coconut oil, and glycerin help hydrate without leaving your skin feeling greasy while pineapple extract brightens.

12. HoliFrog KOSI Multi-Acid Mask, $5812-Holifrog-KOSI-Multi-Acid-Mask

Source: HoliFrog

This new exfoliating mask from HoliFrog is not kidding around. Instead of simply resurfacing the superficial layers of skin, it goes deeper to improve your skin at a cellular level. The formula harnesses the power of algae and seaweed, reparative antioxidants, and a multi-functional acid blend. It’s the perfect choice to get your skin glowing in these final days of winter.

Any of the above products earn the heart-eye emoji from you? And let us know if you’ve recently tried anything new that’s blown you away!

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.