NEW Beauty Products We’re Excitedly Texting Our Besties About

In case you missed it, while you were getting into the festive spirit, the beauty industry was still working its magic and dropping new bomb-ass formulas. Seriously, these products are too good to miss, so we’ve rounded up the latest and greatest beauty buys released in the past month. Don’t walk; run for these babies, and your 2023 beauty routine will thank you.

1. Tower 28 Beauty OneLiner Multi-Liner, $15

Source: Tower 28

Tower 28 created the ultimate 3-in-1 eye, lip, and cheek liner that can (literally) do it all. Infused with nourishing shea butter and antioxidant-rich marula oil, the vegan formula glides across the skin with zero tugging with a creamy yet pigmented matte finish formula. You can contour lids, slay a wing, add a pinch of color to your cheeks, or create an undefeated lip combo with this one. Which shade are you grabbing first – Fill Me In (a rosy nude), Work of Art (a pinky taupe), or Draw Me (a chocolatey brown)?

2. The INKEY List Supersize Hyaluronic Acid Serum, $24

Source: The INKEY List

Like us, the INKEY List is all about smart money moves in 2023. They’ve relaunched their hydrating easy-to-absorb hyaluronic serum in a MUCH bigger bottle, so YOU get 3x more product. DW, it’s the same multi-molecular formula we know and love that hydrates the skin at every level for plumper skin and softened fine lines. How’s that for an investment that also minimizes extra plastic bottles?

3. Fenty Skin Plush Puddin’ Intensive Recovery Lip Mask With Pomegranate Sterols + Vitamin E, $22

Source: Fenty Skin

As we enter the coldest period of the year, there’s really no better time to add a lip recovery mask to your cart, and this new Fenty offering is a no-brainer. While the glossy finish and DELISH vanilla scent are to die for, it’s the pudding-like texture (yum) and restorative ingredients that make it an absolute winner. Formulated with a pomegranate and jojoba oil complex, as well as coconut and castor oil, it seals in moisture and softens and firms your lips for a truly irresistible pout. Thanks, RiRi!

4. MadebyMitchell Colour Cases – Cosmetic Paint Palette & Spatula Brush, $31

Source: MadebyMitchell

For the now-discounted price of $31, you get two 12-pot palettes filled to the brim with poppin’ cream hues that dry to a matte finish. Wear these heat-activated pigments alone or mix them together to slay literally ANY makeup look you’ve saved on your mood board. Whether you like to keep things low-key with The Essentials (neutrals), or experiment with The Electrics (vivid neons), MadebyMitchell has you covered.

5. Rare Beauty Positive Light Silky Touch Highlighter, $25

Source: Rare Beauty

Aaaand once again, we’re counting the days until we swatch Selena’s new (and already trending?!) highlighter. The silky, semi-sheer powder contains micro-shimmers that impart a glass-like glow from every angle while staying water-resistant, transfer, and smudge-proof. Easy to blend and easier to admire, the vegan pocketable compact is available in four gorgeous shades – all must-haves, BTW.

6. e.l.f. Cosmetics Lash’ N Roll Mascara, $6

Source: e.l.f. Cosmetics

Since mascara expires in three short months, toss out your old formulas in favor of this new mega-curling drugstore formula. Its curved, double-sided silicone brush uses varying bristle lengths to separate, lift, curl, and coat every last lash with a smudge and flake-resistant vegan formula.

7. OUAI Anti-Dandruff Shampoo, $36

Source: OUAI

We shop whatever Jen Atkin drops – this year, it’s a gentle anti-dandruff shampoo that fights flakey scalps and soothes itching with 2% salicylic acid. In addition to keeping your scalp healthy and happy, the vegan color-safe formula softens tresses while adding a heavenly scent of ginger and spearmint that’s bound to garner compliments. Did we mention that the packaging’s recyclable? 

8. NYX Professional Makeup Bare With Me Blur Skin Tint Foundation, $14 

Source: NYX Professional Makeup

A $14 vegan skin tint? Yes, please. This medium-coverage, matte formula offers a “no filter needed” finish while glycerin, matcha, and niacinamide hydrate, brighten, and smooth. It delivers over 16 hours of transfer-resistant (but breathable!) wear time in 24 shades that cater to all skin tones – #DrugstoreDiversity.

9. Indē Wild Champi Hair Oil, $29

Source: Indē Wild

Why should you try this all-natural elixir? It’s chockful of actives and oils that promote root-to-tip health that are rooted in Ayurvedic wisdom. The expert-approved blend contains sesame, coconut, almond, and argan oils (to name a few) that revive, nourish, and strengthen tresses going into the new year. It targets everything – from dryness to dandruff, scalp irritation to split ends, breakage to shedding and premature greying – and was formulated by a gorgeous mother-daughter duo. What’s not to love?

10. PHLUR Tangerine Boy Eau de Parfum, $96

Source: PHLUR

If you’d like to hop on the whole new-year-new-me thaaang, add this new gender-neutral citrus juice to your fragrance rotation. Tangerine, lemon, and amber awaken your senses at first spritz before juicy apples and sweet jasmine take over. But the energy finally settles when spicy amber and cool, green moss lean in for a warm hug.

11. OUI The People All In All Melting Body Balm, $95 

Source: OUI The People

If you haven’t added retinol into your body care routine yet, consider playing with its plant-based sister – sea fennel extract – in this multitasking balm. Like retinol, she boosts collagen production and cell turnover to help your skin return to its healthiest state, while Northern truffle mushroom and shea soothe and moisturize. Whether you use it as an all-over balm or a targeted treatment, its texture will melt into your skin with earthy fragrance notes of clove bud and Peru balsam. The experience is luxe, divine, and safe for skin-sensitive skin types.

12. MAKEUP BY MARIO SurrealSkin™ Liquid Foundation, $42 

Source: MAKEUP BY MARIO

PSA: get your hands on Mario’s new 30-shade foundation range ASAP… Because it will sell out. The makeup guru’s first-ever liquid foundation delivers breathable, long-wearing coverage in 30 stunning shades that can either be built up or sheered out for every occasion. It glides and blends like soft butter while leaving a luminous – but never greasy – shine. The vegan formula contains moisturizing grapeseed oil and vegetable squalene, a hydrating MoistureGrip™ technology, and Perfecting Powders for a your-skin-but-better finish.

If you’re a beauty lover like us, check out these beauty trends we’re embracing this year.