Pink Is Having A Makeup Moment RN, And We’re Here For It


Huda Beauty Pastel Obsessions

Pantone made classic blue its color of the year, but there’s another hue that’s making the rounds this spring and we are all about it. Yep, we’re talking pink. This universally flattering color is girlish, spring-forward, and forever fresh, and we love that it offers the perfect balance of sweet and sexy.


View this post on Instagram


A post shared by BEAUTY IS BORING (@beautyisboring) on

If you’re keen on living out your pink dreams, any one of these new product launches will let you do just that.

1. Fenty Beauty Flypencil Eyeliner in Cute Ting, $22

pink makeup trendSource: Fenty Beauty

You rarely see pink eyeliner, largely because it can be a little tricky to pull off. However, when it’s done right it can really make a statement. A few pro-tips: try lining it alongside an inky black cat eye, make sure that it looks purposeful and crisp, and make your eye whites look whiter with eye drops (Lumify is legit amazing). Fenty Beauty’s new Flypencil is a creamy but robust eyeliner pencil with a twist-up feature so you never have to bother with sharpening, and Cute Ting is the perfect shade of bubblegum pink.

2. Huda Beauty Pastels Rose Obsessions Palette, $29

pink makeup trend

Neutrals are fine, but we challenge you to go for a little pink on your eyelids this spring! If you’re not sure how, the new Rose Obsessions palette makes creating the perfect pink look super easy via strategically included colors, including ballet pink, blush peach matte, sunshine yellow, glittery pink, and powdery mauve. Just like all the other Obsessions palettes, each eyeshadow is richly pigmented and a breeze to blend.

3. Zoeva Visionary Light Multi-Use Face Powder in Raspberry, $26

pink makeup trendSource: Zoeva

We’re swooning over this metallic raspberry face powder by Zoeva. It’s an unapologetic, dare-to-go-there blush-meets-highlighter-meets-eyeshadow with a super unique formula. The product feels like a creamy, airy powder in your fingers, but as it settles into the skin it creates a beautiful wet, foil-like finish. It’s blendable, buildable, and has a pink/purple glitter sheen to it, as well. One word: gorgeous! 

4. Milk Makeup Mini Lip + Cheek in Rally, $15

pink makeup trendSource: Milk Makeup

Tackle two cosmetic needs with one product via Milk Makeup’s multitasking Lip + Cheek color. Rally is a pinky mauve with a satin finish that you can swipe onto your cheeks as blush, lips as lipstick, and even your eyes as an eye gloss. The mini version makes it easier to throw into your purse or take with you on your travel adventures.

5. ColourPop Super Shock Blush, $6

pink makeup trendSource: Colorpop

A vibrant pink cheek can instantly create warmth and youthfulness, and ColourPop’s new Super Shock Blush in Birthday Suit – a neutral pink – has got you covered on that front. Though pink-leaning hues are traditional when it comes to blush, this particular color is a true neutral (equal parts cool and warm) that’s less common to come by. The crème powder blush itself is lightweight, super blendable, and easy to build in intensity.

6. NYX Professional Makeup Shout Loud Satin Lipstick in 21st, $8.50

pink makeup trendSource: NYX Professional Makeup

There’s a time and place for a subtle pink lip, but if you’re ready to commit to pink then why not go hot? NYX Cosmetics’ new Shout Loud Satin Lipstick in 21st is a flashy hot pink hue that’ll make your entire look come to life. Pair it with an otherwise nude face, with a wash of pink on your cheeks, or try it with a moody smokey eye for an extra bold nighttime look.

How do you feel about wearing the color pink? Especially when it comes to atypical applications like an all-over monochromatic look, a pink eyeliner, or a hot pink lipstick? Let’s chat it out in the comment section!