Meet The Creative Queen Behind Our NEW Queen Of Sheba Liquid Matte Shade

huda beauty

In case you haven’t heard, we’ve just launched a very special lipstick collaboration with one of our incredible BAs (business advisors) from Harrods. Meet the amazing Bilkis, who stood out to us immediately with her passion for beauty and hard work. Along with the gorgeous Sana from Selfridges, they’ve each created their own shade of our cult Liquid Matte Lipstick. With both beauties being huge fans of our Huda Beauty Liquid Matte formula, we loved the idea of having them create something new and fresh with all their insider knowledge!

Introducing the shade Queen of Sheba, AKA Bilkis’ vision of the perfect sexy, muted pink shade that literally looks good on everyone, with everything! This shade is truly a power pink shade made by a powerful woman, and it was so inspiring to see Bilkis create a shade using all her experience as a BA and her love for makeup.

We asked Bilkis all about her beauty journey, from how she got started to how she chose her lipstick shade and what makes her so passionate about beauty.

1. Tell us about how you got started in beauty?

After leaving school at 16, I wasn’t really sure what I wanted to get into career-wise, so I took a safe route for the first year doing a business apprenticeship in payroll. I just knew my passion wasn’t a 9 to 5 office job, so I then decided to give a special effects makeup course at college a try and started working on beauty counters part-time. This gave me a chance to learn so much about the industry and the huge amount of different products there are out there. Whilst always having that passion and love for makeup, my interest in the beauty industry has led me onto my profession in skincare and aesthetic medicine.

2. How long have you been with Huda Beauty, and what is it you love about the brand?

I have been with Huda Beauty since 2017, and I’ve just loved every single moment! I feel like I’ve witnessed the brand grow, and it’s been such a beautiful journey seeing all of the amazing product launches, the team expand and being given such an amazing opportunity and experience I never would have imagined. What I love most about the brand is the customer interaction. Huda really listens to what customers want and what’s needed within the range, and she always delivers the most incredible and innovative products that people go crazy for!

3. What’s your favorite thing about makeup? How does it make you feel?

My favourite thing about makeup definitely has to be the way it makes you perceive yourself. I strongly believe everyone should feel comfortable within their own skin because we’re all so unique and beautiful in our own ways. However, sometimes, whether it’s a bit of lipstick or a full face glam, it can really make that slight difference in boosting your self-esteem and making you feel that little bit happier, which I think everyone deserves to be!

4. What does beauty mean to you?

Beauty to me means to be able to feel comfortable, confident and happy within yourself as well as when looking in the mirror, with or without makeup.

5. How did you go about choosing your shade, and what inspired the color?

Anyone who knows me or has been around me on a night out just knows I’m always the girl with a ton of nude and pink lipsticks in my handbag if anyone needs a top-up! This shade has always been my go-to for everyday and glam makeup. It’s so versatile and just fits so many different occasions and attires, if you’re someone like me who loves to be bold on the eyes and soft on the lips.

6. If you could only choose 3 Huda Beauty products to take on a desert island with you, which would you choose?

The Overachiever Concealer, Easy Bake Loose Setting Powder, and Legit Lashes Mascara – no joke, this mascara makes it look as if I have falsies on!

7. What are some of your lip tricks and hacks?

I love to place some foundation over the lips, it creates such a clear canvas for applying lip liner, and you’re able to really create your desired lip shape. Also, when applying the liquid matte, I apply the product on to my lips and then blend it in with my fingers. This prevents my lips from drying out and creates a really even colour all over.

8. What are your goals and dreams for the future?

My goals for the future would have to be completing my qualification in aesthetic medicine and focusing on expanding and introducing new treatments to my business, Bilkis Aesthetics. The ultimate life dream will always be endless happiness and good health for myself and my loved ones.

Check out Bilkis’ Huda Beauty Liquid Matte Lipstick in shade Queen Of Sheba exclusively at and in the Harrods store.