The Beauty Products Going VIRAL On TikTok (From $12)


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If a product goes viral on TikTok it usually means one of two things: it’s either super affordable and/ or gives the most amazing instant results. The products often sell out fast  such is the power of a TikTok beauty sensation. Here are five products that have collectively gained over 350 million views and are *actually* worth the hype.

L’Oréal Paris Infallible Fresh Wear 24h Powder Foundation, $15 

@juliarosemondbeautyTikTok Made Me Buy It! @lorealparis Infallible Power Foundation #infalliblefoundationinapowder #lorealinfalliblepowderfoundation #drugstoremakeup♬ original sound – Julia Rosemond

The hype: This powder foundation has garnered almost 10 million views and is praised for its full-coverage finish and easy application. It’s sold-out almost everywhere online but you still may be able to buy it in your local drugstore.

Our verdict: When it comes to powder foundations they can be very divisive, and that’s definitely the case with the L’Oréal Paris Infallible Fresh Wear Foundation. While it does give impressive, immediate coverage and is instantly mattifying with an airbrushed finish, it can also be very drying. Therefore, if you have dry skin, you should either prep well before with a rich moisturizer, or continue with caution. The formula also has a tendency to settle into fine lines and pores, so do be sure to prep your skin well before. There’s also a lot of space to extend the shade range and we hope L’Oréal extends their collection.

Maybelline New York Lash Sensational Sky High Mascara, $12

@stephpappasTrying the Sky High mascara from Maybelline ! 💖😱 #review♬ original sound – Steph Pappas

The hype: The hashtag #skyhighmascara has already accumulated over 136 million views and the mascara has sold out in-store and online, worldwide. The UK launch was even brought forward due to the extremely high demand from the US.

Our verdict: We haven’t been able to get our paws on this mascara, but as soon as we do, expect a full review. From the glowing online and editorial reviews, as well as the transformative TikTok before and afters, you won’t regret joining the wait list.

Olaplex Hair Perfector No 3 Repairing Treatment, $28

@beckieeaves@olaplex #olaplexno3 #olaplex #hairhack #fyp #beauty #beautyhack #foryou #fypage♬ F2020 – Avenue Beat

The hype: Olaplex is praised by hairstylists as being one of the most transformative treatments for dry and damaged hair, and it seems TikTok has caught up with the hype. The hashtag #olaplex has over 156 million views and #olaplexno3 has another 5.1 million views.

Our verdict: Out of all of the Olaplex at-home products, the Olaplex Hair Perfector No 3 Repairing Treatment, $28, has to be our favorite. The best-selling formula will reduce breakage and visibly strengthen even the most damaged hair. It works by repairing weak strands and protecting the hair structure, restoring the texture back to a pre-colored condition, all the while encouraging shine.

Vue De Pulang Frozen Cream, $18

@kimberlykrutyTotally worth it!! I’m so horrible at making videos. I’m sorry 😂 #frozencream #fyp #tiktokmademebuyit #SwitchTheChobaniFlip♬ original sound – Kimberly Kruty

The hype: The most recent product to go viral on TikTok is this super interesting formula and we totally understand the curiosity. The gel formula transforms to an ice-like consistency when it’s left in the freezer!

Our verdict: We’re still waiting on our Amazon order, however, after examining the ingredients list, we’re even more excited to receive and try the product. The lightweight formula has a water-base (hence why it freezes) and is infused with hyaluronic acid and niacinamide to plump and soothe the skin. The effect of using the ice-cold formula also boasts many well-known benefits, from tightening pores to soothing inflammation, making this frozen cream the ultimate wake-up call.

Revlon Oil-Absorbing Volcanic Stone Roller, $13

@whitneymaduekeOil control fast! #makeuphack #makeuptutorial #everydaymakeup #revlonoilroller♬ original sound – whitneymadueke

The hype: With almost 3 million views and thousands of jaw-dropping videos, this is set to be yet another sell-out product. If you have oily skin, check out the above TikTok, STAT!

Our verdict: This product is a game-changer for those with oily skin. The reusable oil-absorbing roller is made from volcanic stone to instantly absorb excess oil. Unlike blotting papers that are single-use, this roller is reusable and easy to wash – simply remove the outer pack and wash the volcanic ball with a little cleanser. We’ll be carrying one in our purse for the foreseeable.

Dr. Jart Cicapair Tiger Grass Color Correcting Treatment SPF 30, $52

@abbyrobertsmy go to look lately 👀 comment and like this video for your chance to win 1 of 10 dr jart Cicapair Trial Kits #drjartcicapair #brandpartner #ad♬ She Share Story (for Vlog) – 山口夕依

The hype: Despite the fact that this product has been on the shelves for years, it became a TikTok sensation and naturally, sales have boomed. The hashtag has over 6 million views and is famed for its ability to diminish redness in the skin immediately.

Our verdict: We’ve been a fan of this award-winning treatment for years. The formula goes on green to color correct but instantly turns beige as you begin to apply it. It also has SPF 30 to protect against UV rays, and contains sodium, potassium, calcium, and magnesium to help improve the skin’s moisture levels. It’s a must-have if you have redness or rosacea, and also works really nicely for blemish-prone skin.

For more TikTok pearls of wisdom, check out the beauty hacks you need to try.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. We never take payment to review products, however, some brands allow affiliate links, so we may earn a commission if you purchase a product by clicking on one of our links.