Is The NEW Good Apple Foundation As Good As The OG?



As you guys know, I’m obsessed with trying new makeup formulas, especially complexion products! This week I got sent the highly anticipated KVD Beauty Good Apple Serum Foundation, $42, and I could not wait to try it! We all know and love the OG Good Apple Skin-Perfecting Foundation Balm, $43, so I was super excited but also kinda nervous to try the serum version. I had high hopes, and I’ve got to admit, I’m seriously impressed. The texture is VERY different from the OG, but it still provides that delicious skin-smoothing, full coverage moment. So, here’s everything you need to know about the product and, of course, my honest thoughts.

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What it is: On their site, KVD describe the formula as “a foundation mindf*ck,” and I get it; the formula is impressive! It’s extremely lightweight and has a serum texture yet delivers full coverage with a natural finish that’s also transfer-proof. The skin-perfecting formula is also infused with quince leaf extract to balance oil production, as well as apple extract and glycerin to nourish and hydrate the skin for all-day comfort. Oh, and for anyone with oily or combination skin, you’ll be happy to know it’s non-comedogenic and flashback free.

What it does: This serum foundation covers everything, from blemishes to hyperpigmentation, leaving a beautiful natural skin finish.

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Shade range: There are 40 shades in total. However, the shades differ slightly from the Good Apple Skin-Perfecting Foundation Balm, so check out the shade guide to guarantee a perfect match. And because the formula is super full coverage, just be aware that the shades don’t stretch, so try it at the store if you can!

The packaging: I looove the packaging for this foundation. A glass bottle always feels so luxurious, plus it’s recyclable, which is a major bonus.

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My initial thoughts: As soon as I applied the formula to the palm of my hand, I was surprised at how liquid-y it actually was. It’s very different from other traditional full-coverage formulas, so I had doubts about whether it would deliver the same coverage as the original. Honestly though, when I applied it to my skin, I was shook. The coverage is next level, and it immediately softened the appearance of my pores and covered my post-pimple marks.

It applied so beautifully and felt incredibly thin and lightweight. I began by applying it with a brush, but after testing it out with a makeup sponge, the latter definitely gives a more flawless finish without any brush strokes. It’s also crazy full coverage, so you don’t need a lot of formula – a little goes a loooooong way.

When I applied the rest of my makeup, I loved the way my skin looked. It didn’t look cakey, just really even and natural.

Wear test: Overall, the wear power is amazing. I was actually quite surprised at how great my skin looked after 11 hours of wear. My complexion looked really natural, and my pores still looked blurred. One thing I will say is, it really helps to keep the skin looking matte throughout the day, so if you have oily skin, you’ll definitely love this! If you have dry skin, be sure to prep with a hydrating moisturizer and primer and go easy on the amount you use.

My final thoughts: Honestly, I didn’t think I could love this foundation as much as I loved the OG, but KVD delivered AGAIN! Everything from the finish to the coverage is next level. I love how lightweight it feels, and yet it delivers that filtered full coverage effect. My only hang-up would be if you have dry skin, then it may not be for you, but if you have oily or combination skin, run, don’t walk to buy this foundation.

For more foundation options, check out my thoughts on the new MakeupByMario foundation.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.