TikTok’s Viral Eyeshadow Sparkles Brighter Than A Disco Ball (Plus Its $6 Dupe)

via Giphy

If you haven’t heard, TikTok’s swimming in a pool of glitter – they’ve been sprinkling shimmers into everything (including their lashes) this month. And the product that’s doing the most is actually just a single pan eyeshadow – yes, it’s that good. Let us introduce the eyeshadow of the moment; Urban Decay’s 24/7 Moondust Eyeshadow, $22, which is gaining cult status thanks to its brighter-than-a-diamond sparkle. Here’s the DL on the viral product, plus its drugstore dupe… Y’know, in case the OG sells out (she will).

The Viral Glitter Eyeshadow: Urban Decay 24/7 Moondust Eyeshadow, $22

Source: Urban Decay

What it is: A vegan pressed eyeshadow packed with micro-fine glitter particles that sparkle for up to 16 hours. The glitter is pigmented, versatile, and works on all complexions – #LOVE. Whether you dust it on for a light-catching effect or pack it on for a holographic finish, know that you’ll catch everyone’s attention. There are five shade variations, but the hue leading the pack is named Space Cowboy.

@makeupbylexh @makeupbylexh the 🔑 to the perfect wet eyeshadow look👽🛸🤠✨🤍 #weteyeshadowlook #urbandecay #urbandecayspacecowboy #glitter #glittereyeshadow #weteyeshadow @urban decay ♬ original sound – EX7STENCE™

The hype: The shade going viral is Space Cowboy, a champagne-gold with 2.7 million people raving about its smooth consistency and supercharged shimmer finish. It’s a silky mix of soft pink and shiny silver that can be intensified to suit every mood, occasion, and sequined outfit.

@greeneggsandglam Replying to @liketheothercats if i had $1 for every time someone asked about my @urban decay 24/7 moondust shadow in “space cowboy”… i’d buy 382045897 more ✨ #GRWM3 #UrbanDecayPartner #holygrail #grungemakeup #UrbanDecay #UDSpaceCowboy ♬ FINE BY YOU – Asch

You might be wondering why a champagne gold shadow is getting so much hype; well, it’s all down to that glossy wet-look finish, which is hard to master and even harder to achieve with a powder formula. In short: Urban Decay came through!

The Drugstore Dupe Of Urban Decay’s Space Cowboy 

Source: ColourPop Cosmetics

If you’re on a budget, @mangomoniica says shade Ritz of ColourPop Cosmetics’ Super Shock Shadow, $6, is an AHHHMazing dupe that’s way more affordable. The crème-to-powder formula also delivers a similar shot of silver glitter that doesn’t crease, fade or move – consider us influenced.

@the_aarti_aesthetic @mangomoniica @colourpopco this is my new everyday eyeshadow ✨ #makeuptransformation #makeupdupes #glittermakeup #eyeshadowlook ♬ Aesthetic – Tollan Kim

How to Apply Glitter Eyeshadow

@roseandben Shimmers need grip 💫👏🏻 #makeuptips #AmazonSavingSpree #viralmakeup ♬ original sound – Rose Siard

Playing with glitter can be tricky (hint: fallout), but as @roseandben rightly points out, shimmery shades often need something to hold onto to ensure they really shine. She suggests prepping your lids with a primer like Gerad Cosmetics’ Clean Canvas Eyeshadow Primer Eye Base Makeup, $21. As for application, use a flat brush or just keep it simple and use your finger.

The Glitter SZN Mood Board 

Need some glitter szn inspo? Check out these looks using Urban Decay’s Space Cowboy and her drugstore sister. Ice queen energy, anyone?

1. Diamond of the Season

@kxtbonifacio Diamond of The Season 🤍 _______________________ A Bridgerton inspired Halloween look featuring a face full of @UrbanDecayCosmetics _______________________ Products Used F A C E: •All Nighter Ultra Glow Face Primer •All Nighter Ultra Glow Setting Spray •Stay Naked Hydromaniac Tinted Glow Hydrator in ‘80 Deep Warm’ E Y E S: • Eyeshadow Primer Potion • Naked 3 Mini – Spiced, Right Time, Laced Up & Glassy •24/7 Moondust Shadow in ‘Space Cowboy’ •Heavy Metal Glitter Liner in ‘Glam Rock’ •Glide-On Eye Pencil in ‘Yeyo’ •Waterproof Fine-point Eye Pen in ‘Perversion’ _____________________________ #UrbanDecayCanada #UDHalloween #Bridgerton #Halloween #halloweencostume #costumeideas #makeuptutorial #halloweenmakeup #kxtbonifacio @urbandecaycosmetics ♬ original sound – K A T I A N A

2. Pearlescent Shimmers

@makeupbylexh Reply to @otanilovely another one, thank u 🤍💎✨ #weteyeshadowlook #basmabeauty #patricktabeauty #patricktaeyeshadowpalette #colourpopritz #eyeshadowtutorial ♬ Vegas (From the Original Motion Picture Soundtrack ELVIS) - Doja Cat

3. Sultry Sparkle

@christxiee Moondust is the ONLY valid name for these @urban decay eyeshadows😭 I LOVE IT #UrbanDecayPartner #UDSpaceCowboy #UrbanDecay #grungemakeup ♬ original sound - Christie X

4. Glam Grunge Glitter

@leelaami Let’s do it in blue @urbandecaycosmetics #grungemakeup #urbandecay #urbandecaypartner #udspacecowboy #makeupfordarkskinwomen #easymakeup ♬ original sound - Leela-Ami

For more festive inspo, check out these popular winter makeup trends too.